{"title":"All Products","description":"","products":[{"product_id":"espresso-brown-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour","title":"Espresso Brown Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\n\u003ch1\u003eTurn Heads with Rich, Permanent Espresso Brown Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Espresso Brown Hair Dye\u003c\/strong\u003e — a rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e designed to deliver deep brunette colour, luxurious shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, an elegant brunette refresh, or reliable \u003cstrong\u003egrey coverage with brown hair dye\u003c\/strong\u003e, Espresso Brown creates a multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone wanting \u003cstrong\u003esalon brown hair colour at 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For?\u003c\/h2\u003e\n\u003cp\u003eEspresso Brown works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA rich \u003cstrong\u003edark brown hair dye\u003c\/strong\u003e with natural depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant brunette shine with multidimensional tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable \u003cstrong\u003egrey coverage brown dye\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA polished brunette shade that feels timeless and sophisticated\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European 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to deliver deep berry-toned richness, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold plum refresh, or elegant violet depth, Rich Plum creates an intense multidimensional finish that looks glossy, rich, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement plum hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Rich Plum 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent rich plum colour with deep berry-violet depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Rich Plum includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich plum colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eRich Plum works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep plum tones with visible richness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA berry-violet finish with elegant depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour that feels sophisticated and wearable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led shade with multidimensional shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free colouring technology for those seeking an alternative formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous plum with vivid violet depth\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich berry-plum intensity\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle plum reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse 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percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Rich Plum last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Rich Plum PPD-free?\u003c\/strong\u003e\u003cbr\u003eYes, Rich Plum uses a \u003cstrong\u003ePPD-free formula\u003c\/strong\u003e, making it a preferred option for customers looking for an alternative permanent plum hair dye formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default 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even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement red hair without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Hollywood Red ❤️\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant red colour with rich Hollywood depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePPD-free formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Hollywood Red includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means 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formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"ash-blonde-conditioning-toners-sachets","title":"Ash Blonde Conditioning Toner Sachets | Smart Blonde","description":"\u003cp\u003eWill it damage my hair? The Ash Blonde Conditioning Toner will restore condition How long will the Ash Toner last? The conditioning toner is a temporary colour and will last for between 3-6 washes. How many sachet do you need to use? One sachet per application\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAsh Blonde Conditioning Toner Sachets Specially formulated to add a warm Ash Blonde tone to blonde hair over bleached or naturally light blonde hair\u003c\/li\u003e\n\u003cli\u003eAsh Conditioning Toner Sachets Creating beautifully conditioned hair with amazing shine and manageability.\u003c\/li\u003e\n\u003cli\u003eAsh Blonde Conditioning Toner Sachets This intense toning conditioner includes coloured ash toner which removes traces of brassy-yellow tones leaving you a bright, natural, and healthy-looking Ash Blonde.\u003c\/li\u003e\n\u003cli\u003eThe Toners contain a blend of intensive conditioning ingredients including shea butter and wildflower extracts, which re-hydrate and condition your hair.\u003c\/li\u003e\n\u003cli\u003eSmart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" rel=\"noopener\" target=\"_blank\"\u003e View Blonde collection \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" rel=\"noopener\" target=\"_blank\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003e\u003cstrong\u003eHow to use Ash Toners\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003eRinse hair thoroughly and towel dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003eApply the Ash Toner like a conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003eAllow developing for 3-10 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003eRinse, dry, and style hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWill it damage my hair?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Ash Blonde Conditioning Toner will restore the condition\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow long will the Ash Toner last?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe conditioning toner is a temporary colour and will last for between 3-6 washes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow many sachets do you need to use?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne sachet per application\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 x 25ml Ash Toner Sachets\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991948619,"sku":"40423","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Ash-toners-sachets.jpg?v=1778153248"},{"product_id":"creamy-blonde-hair-dye-with-plex","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333;font-family: Roboto;font-size: 25px;letter-spacing: -0.3px\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde colour. Whether you’re aiming for a full-colour transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the colouring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair colouring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Colour:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your colour result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the colouring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Colour My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\" rel=\"noopener\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992309067,"sku":"SB1601","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"platinum-blonde-hair-dye-smart-plex","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992407371,"sku":"SB1588","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"},{"product_id":"blondeplex-summer-blonde-permanent-hair-dye","title":"Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003eContains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltra blonde permanent hair lightener with added creamy colour and care treatment\u003c\/li\u003e\n\u003cli\u003eFeaturing Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring\u003c\/li\u003e\n\u003cli\u003eSummer Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair\u003c\/li\u003e\n\u003cli\u003eTo get the best golden blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible\u003c\/li\u003e\n\u003cli\u003eGone are the days of yellow straw like blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Summer Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon quality hair colouring technology, we make it accessible and affordable for home use. Smart Blonde Summer is recommended solution to blend or cover grey, silver or thinning hair\u003cbr\u003e\nTo achieve the optimum golden shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.\u003cbr\u003e\nWhat is Blonde Smart Plex? You may have seen ‘plex’ in professional salons. Described as as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Summer permanent hair colour with added Smart plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. We want you to have a positive experience with our hair colour; each pack contains an easy to follow illustrated instruction leaflet.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992571211,"sku":"EB024","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-summer-blonde-1.1.webp?v=1778153272"},{"product_id":"blow-dry-hair-styling-treatment","title":"Blow-Dry Hair Styling \u0026 Treatment","description":"\u003cp\u003eHome hair colouring has never been easier – and you can wear a new shade every day! Smart Colour Blow-Dry Hair Styling \u0026amp; Treatment are specially formulated to vividly colour or highlight your hair. Creating beautifully conditioned hair with amazing shine and manageability. Smart Beauty has been delivering high quality products and beautiful range for hair and beauty care. Find more of our innovative product range.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBLOW-DRY EXPRESS HAIR STYLING \u0026amp; TREATMENT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBring condition back to well-worked or damaged hair\u003c\/li\u003e\n\u003cli\u003eSpeeds drying, add moisture and protects from heat, boosts body and bounce, and gives a lighter hold to hair styling\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, spray, comb through, and style\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, natural or pre-coloured\u003c\/li\u003e\n\u003cli\u003eSmart Beauty Restore is not tested on animals and is suitable for Vegans \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e(Full Instructions provided in the pack)\u003c\/p\u003e\n\u003cul style=\"list-style-type: square\"\u003e\n\u003cli\u003eShake can well before using and during use hold 15cm from your hair and spray lightly in short bursts until the desired effect is achieved.\u003c\/li\u003e\n\u003cli\u003eTake care to protect clothing, preferably wear a cape while spraying.\u003c\/li\u003e\n\u003cli\u003eKeep away from furnishings during spraying and always shampoo out before retiring to prevent rub off on bedding.\u003c\/li\u003e\n\u003cli\u003eIf sprayed on skin remove with shampoo or cleansing cream.\u003c\/li\u003e\n\u003cli\u003eSmart Beach Blonde hairspray dye may be used over styling aids.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlow-dry Express 10 Benefits in 1\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Up to 30% faster blow-drying\u003cbr\u003e\u20282. Smooths and detangles\u2028\u003cbr\u003e3. Provides heat protection\u2028\u003cbr\u003e4. Maintains essential moisture\u2028\u003cbr\u003e5. Boosts body and bounce\u2028\u003cbr\u003e6. Intensifies shine\u003cbr\u003e7. Banishes frizz\u2028\u003cbr\u003e8. Lighter hold\u2028\u003cbr\u003e9. No residues\u2028\u003cbr\u003e10. Long-lasting results\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBottle Contents:\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle\"\u003e\n\u003cli\u003e150ml. 5.3 fl. oz\u003c\/li\u003e\n\u003cli\u003eSmart Lightning Powder x 2\u003c\/li\u003e\n\u003cli\u003eSmart Activator\/Developer Cream x 2\u003c\/li\u003e\n\u003cli\u003eProtective Gloves\u003c\/li\u003e\n\u003cli\u003eApplication Brush\u003c\/li\u003e\n\u003cli\u003eInstruction Leaflet\u003c\/li\u003e\n\u003cli\u003eA sachet of Ash Toner\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde Product\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992866123,"sku":"40351","price":5.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-blow-dry-express.jpg?v=1778153277"},{"product_id":"bundle-pack-amethyst-purple-permanent-hair-dye-with-colour-refresher","title":"Pro Finish Bundle Pack - Amethyst Purple Hair Dye \u0026amp; Colour Refresher - Permanent Hair Colour with Maintenance Colour Booster","description":"\u003cp data-pm-slice=\"1 1 \u0026lt;\u0026gt;\"\u003eUnleash your creativity with the \u003cstrong\u003eSmart Beauty Pro Finish Pack: Amethyst Purple Permanent Hair Dye with Purple Colour Refresher\u003c\/strong\u003e. This vibrant purple shade delivers bold, head-turning results while the included colour refresher ensures your hair stays vibrant and fresh between applications.\u003c\/p\u003e\n\u003cp\u003eWhether you’re looking to express your personality, make a statement, or refresh your style, this permanent hair dye kit is designed to provide long-lasting, professional-quality colour. Its cruelty-free and vegan-friendly formula is gentle on your hair, keeping it soft, shiny, and healthy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features of Smart Beauty Amethyst Purple Pro Finish Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, Long-Lasting Colour\u003c\/strong\u003e: Achieve stunning Amethyst Purple tones that last, ensuring vibrant colour with every wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Refresher\u003c\/strong\u003e: Revive your purple tones and maintain vibrancy between applications.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Formula\u003c\/strong\u003e: Infused with conditioning agents to protect hair while delivering intense colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeginner-Friendly\u003c\/strong\u003e: Clear, step-by-step instructions make application easy for everyone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes gloves, applicator tools, and a colour refresher for a professional finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4\u003e\u003cstrong\u003ePrepare:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cli\u003eProtect your clothing with an old towel or cape and wear the provided gloves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eApply the Colour:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eMix the permanent hair dye following the instructions in the kit.\u003c\/li\u003e\n\u003cli\u003eSection your hair and apply the dye evenly from roots to ends using the applicator.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eLeave on for the recommended time (see instructions in the kit) to achieve vibrant results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eRinse thoroughly with warm water until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eStyle your hair as desired and enjoy your bold, vibrant Amethyst Purple shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cstrong\u003eRevive with the Colour Refresher:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003eUse the included colour refresher after a few washes to restore vibrancy and keep your colour looking fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eTop Tip When Using Smart Beauty Amethyst Purple Bundle Pack\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFor best results, pre-lighten dark hair to a light blonde before applying Amethyst Purple. Use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Hair Bleach Kits\u003c\/strong\u003e\u003c\/a\u003e for the perfect base (sold separately).\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQs – Amethyst Purple Permanent Hair Dye Bundle Pack:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003cbr\u003e\nThe permanent dye provides long-lasting colour, while the included refresher helps maintain vibrancy for weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use this on dark hair?\u003c\/strong\u003e\u003cbr\u003e\nFor optimal results, pre-lighten dark hair to a light blonde before application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003e\nYes, the gentle formula is designed with conditioning agents to minimise irritation and protect your scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is effective at covering grey hairs with bold Amethyst Purple colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it easy to apply at home?\u003c\/strong\u003e\u003cbr\u003e\nAbsolutely! The kit includes step-by-step instructions you need for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to use the colour refresher?\u003c\/strong\u003e\u003cbr\u003e\nThe refresher is optional but recommended to maintain the vibrancy of your purple tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003cp\u003eTransform your hair with the \u003cstrong\u003eSmart Beauty Bundle Pack: Amethyst Purple Permanent Hair Dye with Colour Refresher\u003c\/strong\u003e. Designed to deliver bold, radiant purple tones and keep them fresh, this all-in-one kit provides everything you need for a professional-quality result. For the perfect base, consider pre-lightening with Smart Blonde Hair Bleach Kits (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/youtu.be\/m6swPCcX7YY\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" title=\"Not tested on Animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Not tested on Animals\"\u003e\u003c\/div\u003e\n\u003cp id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\" aria-label=\"Translated text\" data-ved=\"2ahUKEwi5jtbk8IKGAxW-rlYBHScDAhsQ3ewLegQIBRAT\"\u003e\n\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993128267,"sku":"FBM-BP-AP1","price":17.92,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Amethyst-colour-refresher4.jpg?v=1778153282"},{"product_id":"candy-floss-pink-pastel-hair-colour","title":"Candy Floss Pink Pastel Hair Dye | Semi-permanent Hair Colour","description":"\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em; font-family: Verdana, Geneva, sans-serif;\"\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px;\"\u003e\u003cspan style=\"font-family: Arial, Helvetica, sans-serif; font-size: 1em;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: Arial, Helvetica, sans-serif;\"\u003eHome hair colouring has never been easier – and you can wear a new shade every day! Smart Colour Candy Floss Pink Pastel Hair Dye is specially formulated to vividly colour or highlight your hair. Creating beautifully conditioned hair with amazing shine and manageability. Smart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range\u003c\/span\u003e\u003c\/span\u003e\u003cspan style=\"font-family: Verdana, Geneva, sans-serif; font-size: 14px;\"\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle;\"\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1em; letter-spacing: initial; text-transform: initial;\"\u003eCreates an instant pretty pink pastel hair colour on very light blondes or pre-lightened hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eUse Ultimate \u003c\/span\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-hair-lightener\/products\/smart-blonde-bleach-it-hair-lightener\" target=\"_blank\" rel=\"noopener\"\u003eBleach-it \u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eto pre-lighten; specially designed for pastel colours\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e20-30 minutes development time\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eLasts up to 4-5 shampoos\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eEasy and safe to use, the one-step application process\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD) \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e \u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 1.4rem;\"\u003eHow to colour your hair with Candy Floss Pink Pastel Hair Dye \u003c\/span\u003e\u003c\/strong\u003e(Full instructions provided in the pack)\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: square;\"\u003e\n\u003cli\u003eStart with naturally light blond or bleached hair (use our Ultimate Bleach which is specifically designed for our pastels)\u003c\/li\u003e\n\u003cli\u003eAlways do a skin and strand test\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, use the application brush to apply colour evenly from root to tip\u003c\/li\u003e\n\u003cli\u003eComb through, cover with cling-film and allow time to develop (Max. time 30 minutes)Rinse thoroughly, towel dry, and style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: square;\"\u003e\n\u003cli\u003eCandy Floss Pink Pastel Semi-permanent Hair Colour in 50ml Tube\u003c\/li\u003e\n\u003cli\u003ePair of Protective Gloves\u003c\/li\u003e\n\u003cli\u003eA good quality application brush\u003c\/li\u003e\n\u003cli\u003eDetailed step-by-step illustrated instructions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1.4rem;\"\u003eSMART HAIR COLOUR shades do not contain ingredients of animal origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993193803,"sku":"f2c5b1f06bfe59954cb2a56858c2ed98","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-pastel-pink-1.1.webp?v=1778153281"},{"product_id":"carmine-pink-vibrant-semi-permanent-hair-colour","title":"Carmine Pink Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant carmine pink semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237993292107,"sku":"B0039YTEX8","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-carmine-pink.webp?v=1778153285"},{"product_id":"chestnut-brown-express-colour","title":"Chestnut Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR CHESTNUT BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevives Chestnut Brown tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eThe hypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;font-size: 14px\"\u003e\u003cstrong style=\"font-family: inherit;margin: 0px;padding: 0px;border: 0px;font-style: inherit;font-variant: inherit;line-height: inherit;font-size: 14px;vertical-align: baseline\"\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e?\u003c\/span\u003e\u003cbr\u003e\u003ca style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"Smart Beauty Care Information\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994275147,"sku":"40143","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-chestnut.jpg?v=1778153291"},{"product_id":"copper-refresher-colour-maintenance","title":"Maintenance Copper Refresher Colour","description":"\u003ch2\u003e\u003cstrong\u003eCOPPER HAIR COLOUR REFRESHER\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCopper Hair Dye Refresher - Revitalise your vibrant copper hair colour between your hair colouring treatments\u003c\/li\u003e\n\u003cli\u003eStrengthens fading colour, works with all major brands\u003c\/li\u003e\n\u003cli\u003ePPD, Ammonia and Persulphate free; so safe for people with allergies, and women who are pregnant\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use; development time is only 3 minutes\u003c\/li\u003e\n\u003cli\u003eSmart Colour Boosts are not tested on animals and are suitable for Vegans\u003c\/li\u003e\n\u003cli\u003eAwarded Silver by Pure Beauty Magazine 2014 for Best NEW hair colourant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colourboost-award_compact.jpg\" alt=\"Pure Beauty Award\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\n\u003ca title=\"\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eColour Boost is a temporary colour refresher. It can last up to 21 days. One bottle can cover 4 – 10 applications, depending on the length of hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e150ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" alt=\"ammonia, ppd free, not tested on animals\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994668363,"sku":"57700360","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/vibrant-copper-girl-e1708198472869.jpg?v=1778153296"},{"product_id":"deep-amber-hair-dye-parmanent-hair-colour","title":"Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eDeep Amber Hair Dye, Amber hair color\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSmart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.\u003cbr\u003eAbove all, amber copper hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny. Amber hair colors are the way to go if you crave a statement-making change. Amber hair color is perfect for the change of seasons.\u003c\/p\u003e\n\u003cp\u003eIn other words, Smart Beauty provides a world-class product with unique characteristics.\u003c\/p\u003e\n\u003cp\u003eIn short Smart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range, Likewise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep Amber Hair colour For full head application (To clarify Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eAs a result, Amber Hair Dye giving perfect grey coverage, and similarly lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eDeep Amber Hair dye is without ppd (para-phenylenediamine)\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eMost importantly Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eHow to achieve a vibrant Permanent Deep Amber colour? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003eFirstly Start with an unwashed hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Secondly Always do a skin and strand test \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Thirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Wearing gloves is very important, and after that empty the tube of colour cream into the application bottle and shake until thoroughly mixed. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Apply to each section evenly, and swiftly, using the nozzle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Comb through and allow time to develop (Max. time 30 minutes) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Rinse thoroughly, and wash with colour safe shampoo. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e In short Rinse, dry, and style your hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1em; letter-spacing: initial; text-transform: initial;\"\u003eDeep amber copper permanent hair dye is perfect for dark blonde to medium brown hair and In the same vein not as suitable for use on very light or bleached blonde hair as the result will be very bright. Similarly Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments. Like it or not, in order to keep your amber hair color looking gorgeous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca style=\"letter-spacing: initial; text-transform: initial; font-size: 1em;\" title=\"How to colour your hair at home\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e \u003ca title=\"View Permanent Hair color collection\" href=\"https:\/\/smartbeautyshop.com\/collections\/permanent\" rel=\"noopener\" target=\"_blank\"\u003eView Permanent Hair Colour collection\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBox contains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003eOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003eNot available in UK high street stores, buy Online only.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994864971,"sku":"SB 1557","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-brown-copper-1.1a.webp?v=1778153302"},{"product_id":"collections-vibrant-pastel-blue-hair-colour-blue-hair-dye-semi-permanent","title":"Electric Blue Vibrant Semi-permanent Hair Colour","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOUR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994930507,"sku":"EB016","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"fibre-gum-hair-styling","title":"Fibre Gum - Hair Styling","description":"\u003cp\u003eFIBRE GUM - HAIR STYLING\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type;\u003c\/strong\u003e Thick hair of all lengths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook\/finish;\u003c\/strong\u003e Gloss with structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold;\u003c\/strong\u003e Long-lasting, firm hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliability;\u003c\/strong\u003e Pliable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse;\u003c\/strong\u003e Use sparingly and rub lightly into hair clumps with fingertips\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent;\u003c\/strong\u003e Bubblegum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize;\u003c\/strong\u003e 70ml\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for vegans\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManipulate,\u003c\/strong\u003e separate and thicken with this moulding wax.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e?\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/hair-styling\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eView  Hair Styling collection.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237995618635,"sku":"40374","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Fibre-gum-sq2.jpg?v=1778153313"},{"product_id":"hair-colour-stain-remover-wipes","title":"Hair Colour Stain Remover Wipes for Skin and Ears","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHair Colour Stain Remover Wipes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGently remove hair colourant stains from the skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEar Cleaner - Great for removing hair colour with scrubbing \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConveniently packaged in individual 2 x sachet packets\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" target=\"_blank\" rel=\"noopener\"\u003eHair Dye Accessories collection.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" target=\"_blank\" rel=\"noopener\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home?\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237995782475,"sku":"40211","price":1.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/skin-cleansing_towel.jpg?v=1778153315"},{"product_id":"hair-highlighting-kit-contains-all-you-need-to-create-professional","title":"Hair Highlighting Kit | Contains all you need to create professional","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHAIR HIGHLIGHTING KIT\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEverything you ever need to highlight your hair - a complete kit containing;\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMixing bowl\u003c\/li\u003e\n\u003cli\u003eLarge tinting brush, small tinting brush\u003c\/li\u003e\n\u003cli\u003eHighlighting cap and metal hook\u003c\/li\u003e\n\u003cli\u003e2 clips\u003c\/li\u003e\n\u003cli\u003e3 pairs of gloves\u003c\/li\u003e\n\u003cli\u003e6 skin cleansing towels\u003c\/li\u003e\n\u003cli\u003eNO LONGER CONTAIN COLOUR CARE SHAMPOO\u003c\/li\u003e\n\u003cli\u003eWipe clean toiletry bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home?\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHair Dye Accessories collection.\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996110155,"sku":"178b0113689dce8a7e48360c3886dc99","price":7.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/hair-highlighting-cap-and-hook-set.jpg?v=1778153321"},{"product_id":"hair-tinting-kit-hair-dye-accessories","title":"Hair Tinting Kit - Hair Dye Accessories","description":"\u003ch2\u003e\u003cstrong\u003eHAIR DYING TINTING KIT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEverything you ever need to dye your hair - a complete kit containing;\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMixing bowl\u003c\/li\u003e\n\u003cli\u003eLarge tinting brush, small tinting brush\u003c\/li\u003e\n\u003cli\u003e2 clips\u003c\/li\u003e\n\u003cli\u003e3 pairs of gloves\u003c\/li\u003e\n\u003cli\u003e6 skin cleansing towels\u003c\/li\u003e\n\u003cli\u003eNO LONGER CONTAIN COLOUR CARE SHAMPOO\u003c\/li\u003e\n\u003cli\u003eWipe clean toiletry bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996175691,"sku":"40355","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/hair-tinting-kit-72.jpg?v=1778153322"},{"product_id":"hard-clay-hair-styling","title":"Hard Clay - Hair Styling","description":"\u003ch2\u003eHARD CLAY - HAIR STYLING\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type;\u003c\/strong\u003e Thick hair, wavy hair, all lengths of hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook\/finish;\u003c\/strong\u003e Matt finish with a solid structure. Good for tufting\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold;\u003c\/strong\u003e Strong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliability;\u003c\/strong\u003e Firm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse;\u003c\/strong\u003e Rub a small amount on your palm and apply to damp or nearly dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent;\u003c\/strong\u003e Male floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize;\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for vegans\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManipulate,\u003c\/strong\u003e separate and thicken with this moulding wax\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHair Dye Accessories collection.\u003c\/a\u003e\u003cbr\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home?\u003c\/a\u003e\u003cbr style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e\u003cspan style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial;color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cbr style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996306763,"sku":"40370","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Hard-clay-sq2.jpg?v=1778153325"},{"product_id":"highlights-red-hair-dye-permanent-hair-colour","title":"Highlights Red Hair Dye | For Use On Dark Hair","description":"\u003cp\u003eTransform your dark hair into vibrant red without the hassle of using bleach to pre-lighten, by using this NEW Highlights Red Contrast permanent hair dye. This Smart Beauty hair colouring kits uses the latest salon quality hair colouring technology and make it accessible and affordable for home use. With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use.\u003cbr\u003e\nNot suitable for resistant, Asian or Afro Caribbean Hair.\u003c\/p\u003e\n\u003cp\u003eWhat is Colour Plex? You may have seen brands like Olaplex hair treatment in professional salons. Plex hair treatment has been described as ‘the single most important development in hair colour’. Unlike other conditioner and treatments that only add ingredients, plex actually nourishes and rebuilds the micro-bond fibre structure of your hair, making it healthier and stronger. Colour Plex is blended into our hair dyes so it treats and colours the hair at the same time.\u003c\/p\u003e\n\u003cp\u003eThis kit contains 50ml of Smart Beauty Red Contrast permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and follow the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 15-35 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, two-pack may be required.\u003c\/p\u003e\n\u003cp\u003eChoose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU\/UK Cosmetic Directives’ rules and regulations. We want you to have a positive experience with our hair colour and this is why each pack contains an easy to follow illustrated instruction leaflet which explains how to do skin sensitivity test, to avoid a possible allergic reaction, and a strand test to check the colour result before you do the full application.\u003c\/p\u003e\n\u003cp\u003eAt Smart Beauty, we are passionate about hair colour and our mission is to create a collection of hair dyes that are the best in class, cruelty-free, suitable for vegans, and use locally sourced ingredients. We have been making hair colour for over 15 years, and we are exceptionally proud of them, even winning consumer and industry awards. We try to do business the right way; we take responsibly for our impact on society and the planet. We welcome and encourage customer feedback. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/permanents-ppd_large.png\" alt=\"not tested on animals\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996405067,"sku":"B088223QG9","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-red-highlights.webp?v=1778153328"},{"product_id":"honey-blonde-conditioning-toner-sachets","title":"Honey Blonde Conditioning Toner Sachets | Smart Blonde","description":"\u003cli\u003eSpecially formulated to add a warm honey\/champagne tone to blonde hair over bleached or naturally light blonde hair\u003c\/li\u003e\n\u003cli\u003eCreating beautifully conditioned hair with amazing shine and manageability.\u003c\/li\u003e\n\u003cli\u003eThis intense toning conditioner includes coloured honey toner which removes traces of brassy-yellow tones leaving you a bright, natural and healthy looking Honey Blonde.\u003c\/li\u003e\n\u003cli\u003eThe Toners contain a blend of intensive conditioning ingredients including shea butter and wildflower extracts, which re-hydrate and condition your hair \u003c\/li\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to use Honey Toners\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRinse hair thoroughly and towel dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the Honey Toner like a conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow developing for 3-10 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse, dry, and style hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWill it damage my hair?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe Honey Blonde Conditioning Toner will restore the condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow long will the Honey Toner last?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe conditioning toner is a temporary colour and will last for between 3-6 washes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow many sachets do you need to use?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne sachet per application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 x 25ml Honey Toner Sachets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"Ammonia \u0026amp; PPD FREE \u0026amp; Suitable for Vegans.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" style=\"float: none\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996568907,"sku":"f94778df58fec780ff952344ac5a2442","price":9.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Honey-toners.jpg?v=1778153329"},{"product_id":"intense-red-semi-permanent-hair-colour","title":"Intense Red Vibrant Semi-permanent Hair Dye","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant intense red semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shinny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003cbr\u003e\n\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996929355,"sku":"40404","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/SB-Intense-red.png?v=1778153339"},{"product_id":"lilac-refresher-colour-maintenance","title":"Maintenance Lilac Refresher Colour","description":"\u003ch2\u003eLILAC HAIR COLOUR REFRESHER\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003eCreate, refresh and maintain Lilac hair colour in minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFor colour treated blondes and browns with highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eOn colour treated brown hair you will get a tone of lilac colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eBrightest results on brown hair that has lighter bleached or colour treated highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eTo build the intensity of the colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eRe-apply and use every second or third wash\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eParaben free, ammonia free, sulfate free, gluten free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 2-5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour refresher. It can last up to 21 days. One tub can cover 4 – 10 applications, depending on the length of the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e145 ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" alt=\"ammonia, ppd free, not tested on animals\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997060427,"sku":"B095HZ89N6","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/pot1-lilac-scaled.jpg?v=1778153342"},{"product_id":"mahogany-express-colour","title":"Mahogany Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR MAHOGANY BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevives Mahogany tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997125963,"sku":"40146","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-mahogany.jpg?v=1778153347"},{"product_id":"matt-paste-hair-styling","title":"MATT PASTE - HAIR STYLING","description":"\u003ch2\u003eSHAPING CREME - HAIR STYLING\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThin to thick hair, wavy hair, all lengths of hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook \/ finish;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNatural dry finish. Adds texture for a messy look. Great for spikey finish on short hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFirm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliability;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMalleable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRub a small amount on your palm and apply to damp or nearly dry hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent;\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eLight coconut\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize;\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for vegans\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManipulate,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eseparate and thicken with this moulding wax. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/span\u003e\n\u003cp\u003e\u003c\/p\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eMATT PASTE - HAIR STYLING\u003c\/strong\u003e\u003c\/h2\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997158731,"sku":"40372","price":5.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/MATT_PASTE_-_HAIR_STYLING.jpg?v=1778153348"},{"product_id":"metallic-graphite-grey-pastel-permanent-hair-colour","title":"Metallic Graphite Grey Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003eOur metallic grey hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eGiving perfect grey coverage, lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to dye hair grey from dark brown use Metallic graphite grey permanent hair dye, however, it is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair. Colour and length of duration will depend on porosity, length, fineness and condition of hair, as well as any previous treatments.\u003cbr\u003eBox contains 50ml Colourant, 75ml developing lotion, gloves and instructions. Smart Beauty products are made in the EU.\u003cbr\u003eOrder before 3pm (excludes weekends) - for next day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cbr\u003eNot available in high street stores, buy Online only.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Metallic icons\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute;left: -19px;top: 630px\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997191499,"sku":"SB 3339","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-graphite-grey-1.1_fc56a1ac-1e85-4448-aee3-3ae9399de6c3.webp?v=1778153351"},{"product_id":"metallic-rose-gold-pastel-permanent-hair-colour","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997322571,"sku":"SB1342","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"metallic-silver-pastel-permanent-hair-colour","title":"Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic silver permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur Metallic Silver Pastel Hair Dye hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eGiving perfect grey coverage, lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center\"\u003eHow to achieve a vibrant Silver Metallic colour? (Full instructions provided in the pack Metallic Silver Pastel Hair Dye)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with an unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly Always do a skin and strand test\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves is very important, and after that empty the tube of colour cream into the application bottle and shake until thoroughly mixed.\u003c\/li\u003e\n\u003cli\u003eApply to each section evenly, and swiftly, using the nozzle\u003c\/li\u003e\n\u003cli\u003eComb through and allow time to develop (Max. time 30 minutes)\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo\u003c\/li\u003e\n\u003cli\u003eIn short Rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic silver permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\nBox contains 50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in high street stores, buy Online only.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997388107,"sku":"EB010","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-silver-hair-dye-1.1.webp?v=1778153356"},{"product_id":"moulding-hair-wax","title":"Moulding Hair Wax - Hair Styling","description":"\u003ch2\u003eMOULDING HAIR WAX - HAIR STYLING\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type;\u003c\/strong\u003e Thick hair, short to medium length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook \/ finish;\u003c\/strong\u003e Wet look – slick-back or messy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold;\u003c\/strong\u003e Medium hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliability;\u003c\/strong\u003e Pliable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse;\u003c\/strong\u003e Warm up a small amount on the palm to melt the wax. Apply to dry or wet hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent;\u003c\/strong\u003e Male floral\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize;\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for vegans\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManipulate,\u003c\/strong\u003e separate and thicken with this moulding wax. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997420875,"sku":"40376","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Moulding-wax-sq2.jpg?v=1778153356"},{"product_id":"platinum-blonde-conditioning-toners-10-x-25ml-sachets","title":"Platinum Blonde Conditioning Toner Sachets | Smart Blonde","description":"\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003eSpecially formulated to add a cool platinum tone to blonde hair\u003c\/span\u003e\u003c\/p\u003e\n\u003cli\u003eCreating beautifully conditioned hair with amazing shine and manageability.\u003c\/li\u003e\n\u003cli\u003eThis intense Conditioner includes coloured platinum toner to remove traces of brassy-yellow tones leaving you a bright, natural and healthy looking Platinum Blonde.\u003c\/li\u003e\n\u003cli\u003eThe Toners contain a blend of intensive conditioning ingredients including shea butter and wildflower extracts, which re-hydrate and condition your hair. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000\"\u003e﻿\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eHow to use Platinum Toners\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRinse hair thoroughly and towel dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply the Platinum Toner like a conditioner\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow developing for 3-10 minutes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse, dry, and style hair\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWill it damage my hair?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe Platinum Blonde Conditioning Toner will restore the condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow long will the Platinum Toner last?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe conditioning toner is a temporary colour and will last for between 3-6 washes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow many sachets do you need to use?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne sachet per application.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 x 25ml Platinum Toner Sachets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cspan style=\"color: #000000\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"Ammonia \u0026amp; PPD FREE \u0026amp; Suitable for Vegans.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" style=\"float: none\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997715787,"sku":"B008M5EF74","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/platinum-toners.jpg?v=1778153367"},{"product_id":"pure-black-hair-dye-permanent-hair-colour","title":"Pure Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty pure black permanent hair dye kit for natural-looking black hair.\u003cbr\u003e\nOur black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003e100% grey coverage and root regrowth up to 2.5cm, lasts up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure Black is not suitable for use on very light or bleached blonde hair without pre-pigmentation. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\nBox contains 50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003e\nNot available in UK high street stores, buy Online only. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Metallic icons\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997781323,"sku":"SB 1502","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-Pure-Black-1.1.webp?v=1778153371"},{"product_id":"pure-purple-vibrant-hair-colour","title":"Pure Purple Vibrant Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pure purple semi-permanent hair colour on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD) \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997846859,"sku":"4039","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Pure-Purple-images.jpg?v=1778153373"},{"product_id":"quality-highlighting-cap-metal-hook","title":"Quality Highlighting Cap \u0026 Metal Hook Set | With Pre-determined Holes","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eHIGHLIGHTING CAP \u0026amp; METAL HOOK SET\u003c\/h2\u003e\n\u003cp\u003eGreat for creating professional-looking highlights at home or for mobile hairdressers.\u003c\/p\u003e\n\u003cp\u003ePull the hair through once for fine highlights, twice for chunky highlights\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Quality highlighting cap\u003c\/li\u003e\n\u003cli\u003e1 x Metal hook\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/p\u003e\n\u003ch2\u003eQuality Highlighting Cap \u0026amp; Metal Hook Set | With Pre-determined Holes, Ideal for Fine or Chunky Blonde Highlights\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" target=\"_blank\" rel=\"noopener\"\u003eHair Dye Accessories collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" target=\"_blank\" rel=\"noopener\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/accessories\" target=\"_blank\" rel=\"noopener\"\u003e\u003cbr\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237998141771,"sku":"700","price":3.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/7F1V9785.jpg?v=1778153376"},{"product_id":"restore-protect-style-hair-treatment","title":"Restore Protect \u0026 Style Hair Treatment","description":"\u003ch2\u003e\u003cstrong\u003eRESTORE, PROTECT \u0026amp; STYLE HAIR TREATMENT\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBring condition back to well worked or damaged hair\u003c\/li\u003e\n\u003cli\u003eSmooths, shines, detangles, revives, protects hair\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, spray, comb through and style\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, natural or pre-coloured\u003c\/li\u003e\n\u003cli\u003eSmart Beauty Restore is not tested on animals and is suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eRestore, Protect \u0026amp; Style, 10 Benefits in 1;\u2028\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1. Revives dry or damaged hair\u003cbr\u003e2. Prevents split ends\u003cbr\u003e3. Protects hair with UVA and UVB filters\u003cbr\u003e4. Provides heat protection\u003cbr\u003e5. Incredible detangling\u003cbr\u003e6. Easier brushing and straightening\u003cbr\u003e7. Adds body to hair\u003cbr\u003e8. Controls Frizz and gives shine\u003cbr\u003e9. Leaves the hair silky and smooth\u003cbr\u003e10. Lasting hairstyle. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBottle Contents:\u2028\u003c\/strong\u003e\u003cbr\u003e150ml. 5.3 fl.oz\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999386955,"sku":"40350","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-restore-protect-and-style.jpg?v=1778153383"},{"product_id":"rich-red-expresscolour-refresher-conditioner","title":"Rich Red Express~Colour Refresher \u0026amp; Conditioner","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR RICH RED HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRevives Red tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shinny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAMEDAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eFREE POSTAGE ON ALL UK PRODUCT ORDERS OVER £20\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999583563,"sku":null,"price":7.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/8305770001458.jpg?v=1778153392"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair colour designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"SB 1519","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"shaping-creme-hair-styling","title":"Shaping Creme - Hair Styling","description":"\u003ch2\u003eSHAPING CREME - HAIR STYLING\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair Type;\u003c\/strong\u003e Thin to thick hair, wavy and curly, all lengths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLook \/ finish;\u003c\/strong\u003e Invisible but tames out of control hair. Or for a slick-back look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold;\u003c\/strong\u003e Light\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePliability;\u003c\/strong\u003e Never sets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUse;\u003c\/strong\u003e Rub on hands and groom through hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent;\u003c\/strong\u003e Dolly mixture sweet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize;\u003c\/strong\u003e 100ml\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eSuitable for vegans\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eManipulate,\u003c\/strong\u003e separate and thicken with this moulding wax. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cstrong\u003e\u003cbr\u003e\u003cspan style=\"color: #ff0000\"\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/span\u003e\n\u003cp\u003e\u003c\/p\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999747403,"sku":"40373","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Shaping-creme-sq2.jpg?v=1778153397"},{"product_id":"silver-refresher-colour-maintenance","title":"Maintenance Silver Refresher Colour","description":"\u003ch2\u003eSILVER HAIR COLOUR REFRESHER\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;\"\u003eCreate, refresh and maintain Silver hair colour in minutes\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eFor colour treated blondes and browns with highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eOn colour treated brown hair you will get a tone of silver colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eBrightest results on brown hair that has lighter bleached or colour treated highlights\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eTo build the intensity of the colour\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eRe-apply and use every second or third wash\u003cbr\u003e\n\u003c\/span\u003e\u003cbr\u003e\n\u003cspan style=\"font-size: 1.4em;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eParaben free, ammonia free, sulfate free, gluten free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 2-5 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eSemi-permanent colour refresher. It can last up to 21 days. One tub can cover 4 – 10 applications, depending on the length of the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000;\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e145 ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" alt=\"ammonia, ppd free, not tested on animals\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999878475,"sku":"SB-REF-SCR","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/pot1silver-scaled.jpg?v=1778153405"},{"product_id":"bleach-kit-for-blonde-hair","title":"No.2  Smart Blonde Hair Bleach Kit for Blonde Hair","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eRevive dull, lifeless blonde hair with the \u003cstrong\u003eNo. 2 Smart Blonde Hair Bleach Kit For Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e, specially formulated for naturally blonde or light-coloured hair. This professional-grade \u003cstrong\u003ehair bleach\u003c\/strong\u003e is designed to enhance and brighten blonde hair, giving it a youthful, radiant baby blonde finish. With a gentle formula (6%) that lifts up to 4 shades, it’s the perfect choice for those with sensitive scalps or hair prone to damage.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing agents, this cruelty-free and vegan-friendly \u003cstrong\u003ehair bleach\u003c\/strong\u003e ensures effective lightening while keeping your hair healthy, shiny, and soft to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eKey Features of Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e: Specifically designed for naturally blonde or light-coloured hair, lifting up to 4 shades for a fresh, youthful baby blonde finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevives Lifeless Blonde Hair\u003c\/strong\u003e: Brightens dull tones, leaving hair vibrant and full of life.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for Sensitive Scalps\u003c\/strong\u003e: Formulated with conditioning agents to minimise irritation and protect your scalp.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Made ethically with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Use\u003c\/strong\u003e: Ideal for both beginners and professionals, with step-by-step instructions for flawless results.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes everything you need for a smooth application, from developer to mixing tools.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor the platinum blonde or Ash finish, pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e (sold separately) to neutralise brassy tones and achieve a refined, polished look.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eHow to use Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eWear gloves and protect your clothing with an old towel or cape.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Hair Bleach\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eCombine the powder bleach and developer in the provided mixing bowl. Stir until smooth.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eSection your hair and apply the \u003cstrong\u003ehair bleach\u003c\/strong\u003e mixture evenly using the provided applicator brush.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eWork from the ends and mid-lengths first, then apply to the roots. \u003cstrong\u003eEnsure the product is applied evenly to aviod patches.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eLeave the product on for the recommended time (see instructions in the kit) based on your hair's current shade and desired brightness.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and Condition\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eRinse thoroughly with warm water until the product is completely removed.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eTop tip when using Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eFor the ultimate blonde finish, pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e (sold separately) to neutralise brassy tones and achieve a refined, polished look.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eFAQs - No.2 Smart Blonde Hair Bleach Kit:\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat makes this formula suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eThe gentle 6% formula is infused with conditioning agents to minimise irritation while effectively lightening your hair.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow many shades does it lift?\u003c\/strong\u003e\u003cbr\u003eThis gentle formula lifts up to 4 shades, perfect for enhancing naturally blonde or light-coloured hair.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it work on darker hair colours?\u003c\/strong\u003e\u003cbr\u003eNo, the Gentle 6% formula is specifically designed for blonde or light-coloured hair. For darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it help brighten dull blonde hair?\u003c\/strong\u003e\u003cbr\u003eYes! This formula is ideal for reviving dull, lifeless blonde hair, transforming it into a fresh, bright baby blonde.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre instructions easy to follow?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! The kit includes clear, step-by-step instructions to ensure you achieve salon-quality results at home.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need to use a toner afterward?\u003c\/strong\u003e\u003cbr\u003eUsing a toner is recommended for the best results. Pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e, s to neutralise brassy tones and add a polished finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does the process take?\u003c\/strong\u003e\u003cbr\u003eThe process typically takes 40–60 minutes, depending on your hair’s current shade and desired result.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, the product is ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain harsh chemicals?\u003c\/strong\u003e\u003cbr\u003eThe formula is designed to be gentle yet effective, ensuring minimal damage to your hair and scalp.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan it be used frequently?\u003c\/strong\u003e\u003cbr\u003eDue to its gentle nature, it can be used for regular touch-ups, but we recommend allowing time for your hair to recover between applications.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTransform your blonde hair effortlessly with the \u003cstrong\u003eSmart Blonde Gentle 6% Hair Bleach Kit For Blonde Hair\u003c\/strong\u003e. Designed to bring life and vibrancy to dull, lifeless blonde hair, this gentle formula is perfect for creating that youthful, baby blonde look you’ve always dreamed of. For a flawless finish, don’t forget to pair it with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e, sold separately.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/bleach-permanent-icons_large_539fbbdc-d471-4684-afde-a24a003a2343_large.png\" alt=\"Not tested on animals\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eView Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999976779,"sku":"EB030","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Blonde-for-blondes-images3.jpg?v=1778153409"},{"product_id":"sunset-orange-pastel-hair-dye-semi-permanent-hair-colour","title":"Sunset Orange Pastel Hair Dye | Semi-permanent Hair Colour","description":"\u003cul\u003e\n\u003cli\u003eCreates an instant pretty orange pastel hair colour on very light blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eUse Ultimate \u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-hair-lightener\/products\/smart-blonde-bleach-it-hair-lightener\" target=\"_blank\" rel=\"noopener\"\u003eBleach-it \u003c\/a\u003eto pre-lighten; specially designed for pastel colours\u003c\/li\u003e\n\u003cli\u003eAdds intensive conditioning, leaving hair soft and shinny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, one-step application process. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eFree from ammonia, peroxide, parabens and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238000173387,"sku":"320755112b6d9e248ce1c26e1fcf534b","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Pastels_sunset-orange.jpg?v=1778153418"},{"product_id":"vibrant-purple-refresher-colour-maintenance","title":"Vibrant Purple Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eNOW IN STOCK \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eVIBRANT PURPLE HAIR COLOUR REFRESHER\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant Purple Hair Dye Refresher - Revitalise your vibrant purple hair colour between your hair colouring treatments\u003c\/li\u003e\n\u003cli\u003eStrengthens fading colour, works with all major brands\u003c\/li\u003e\n\u003cli\u003ePPD, Ammonia and Persulphate free; so safe for people with allergies, and women who are pregnant\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use; development time is only 3 minutes\u003c\/li\u003e\n\u003cli\u003eSmart Colour Boosts are not tested on animals and are suitable for Vegans\u003c\/li\u003e\n\u003cli\u003eAwarded Silver by Pure Beauty Magazine 2014 for Best NEW hair colourant\u003c\/li\u003e\n\u003cli\u003ePurple Hair Colour Refresher\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colourboost-award_compact.jpg\" alt=\"Pure Beauty Award\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u2028\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle\"\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eColour Boost is a temporary colour refresher. It can last up to 21 days. One bottle can  cover 4 – 10 applications, depending on length of hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e150ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"ammonia, ppd free, not tested on animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" style=\"float: none\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001254731,"sku":"a4ee59dd868ba016ed2de90d330acb6a","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colour-boost-vibrant-purple-scaled.jpg?v=1778153421"},{"product_id":"vibrant-red-hair-colour-refresher","title":"Vibrant Red Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eNOW IN STOCK \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cstrong\u003eVIBRANT RED HAIR COLOUR REFRESHER\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant Red Hair Dye Refresher - Revitalise your vibrant red hair colour between your hair colouring treatments\u003c\/li\u003e\n\u003cli\u003eStrengthens fading colour, works with all major brands\u003c\/li\u003e\n\u003cli\u003ePPD, Ammonia and Persulphate free; so safe for people with allergies, and women who are pregnant\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use; development time is only 3 minutes\u003c\/li\u003e\n\u003cli\u003eSmart Colour Boosts are not tested on animals and are suitable for Vegans\u003c\/li\u003e\n\u003cli\u003eAwarded Silver by Pure Beauty Magazine 2014 for Best NEW hair colourant\u003c\/li\u003e\n\u003cli\u003eRed Hair Colour Refresher\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colourboost-award_compact.jpg\" alt=\"Pure Beauty Award\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u2028\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cbr\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo, rinse and towel dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves, apply to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry and style. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"list-style-type: circle\"\u003e\n\u003cli\u003eThis product is designed to be applied to hair that has already been treated with a permanent or semi-permanent hair treatment\u003c\/li\u003e\n\u003cli\u003eIt can be used in conjunction with any other major brand\u003c\/li\u003e\n\u003cli\u003eColour Boost is a temporary colour refresher. It can last up to 21 days. One bottle can  cover 4 – 10 applications, depending on length of hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #000000\"\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e150ml for long hair or multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg alt=\"ammonia, ppd free, not tested on animals\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/caring_logos_35c9344f-3cff-447a-b5e4-96a703181183_medium.jpg\" style=\"float: none\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001287499,"sku":"10493aa88605cad5ab4752b04a63d172","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/colour-boost-vibrant-red.jpg?v=1778153422"},{"product_id":"warm-brown-express-colour","title":"Warm Brown Refresher Colour Maintenance","description":"\u003ch2\u003e\u003cstrong\u003eFLIGHT THE FADE - REVIVE AND CONDITION YOUR WARM BROWN HAIR COLOUR\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWarm Brown Hair Dye With Conditioner\n\u003c\/li\u003e\n\u003cli\u003eRevives Warm Brown tones to natural or coloured hair\u003c\/li\u003e\n\u003cli\u003eWarm Brown Hair Dye With Conditioner Adds intensive conditioning, leaving hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e3 minute development time\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eThe hypoallergenic formulation contains no harsh chemicals\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWarm Brown Hair Dye Conditioner Free from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eRe-sealable jar for multiple applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003ca href=\"View%20Colour%20Refreshers%20collection\" target=\"_blank\" rel=\"noopener\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003e \u003c\/a\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/colour-refreshers\" target=\"_blank\" rel=\"noopener\"\u003eView Colour Refreshers collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 1em;color: var(--p-text, #212b36);letter-spacing: initial;text-transform: initial\"\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShampoo your hair, rinse your hair, and towel your dry hair\u003c\/li\u003e\n\u003cli\u003ePlace a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003eWearing gloves provided, apply Warm Brown Express Colour Conditioner to each section evenly, using fingers\u003c\/li\u003e\n\u003cli\u003eComb through and time for 3 minutes\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, dry, and style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" style=\"font-size: 1.4rem;letter-spacing: initial;text-transform: initial\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36);font-size: 1.4rem;letter-spacing: initial;text-transform: initial\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFAQ's\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis product will NOT lighten your hair or cover dark roots\u003c\/li\u003e\n\u003cli\u003eIt is designed to blend grey, not cover it up\u003c\/li\u003e\n\u003cli\u003eThe more times you use the product, the better the coverage\u003c\/li\u003e\n\u003cli\u003e3-4 applications per tub, depending on hair length\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140ml\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: left\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/express-colour_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001385803,"sku":"fdd5b16fc8134339089ef25b3cf0e588","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-express-colour-warm-brown.jpg?v=1778153424"}],"url":"https:\/\/smartbeauty.us\/collections\/all-products.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}