{"title":"Autumn Collection 2025","description":"Enjoy \u003cstrong data-start=\"132\" data-end=\"143\"\u003e10% Off\u003c\/strong\u003e our luxurious collection of autumn-inspired shades!\u003cbr data-start=\"195\" data-end=\"198\"\u003eThis season, let your hair glow with warmth and confidence — from the first crisp breeze to the soft glow of flickering candlelight.","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-pastel-permanent-hair-colour","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997322571,"sku":"SB1342","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair colour designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"SB 1519","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57415476838731,"sku":"FBA-1533","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy","title":"Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Color","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003eOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416783003979,"sku":"1342-FBA","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416815608139,"sku":"EB002","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433170280779,"sku":"FBM-DE-1001","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy-1","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433857589579,"sku":"FBM-DE-1013","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434615906635,"sku":"FBM-DE-1007","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444382277963,"sku":"FBM-1533-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"metallic-rose-gold-hair-dye-with-added-plex-hair-care-conditioner-demi-permanent-hair-colour-copy-2","title":"Metallic Rose Gold Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic rose gold permanent hair dye kit is perfect, for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur rose gold hair dye formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)Giving perfect grey coverage,\u003c\/li\u003e\n\u003cli\u003eRose gold hair dye Lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003e Cruelty-Free\u003c\/li\u003e\n\u003cli\u003e Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to achieve a Metallic Rose Gold Pastel Hair Dye? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with natural light blonde or pre-bleached, unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly, always do a skin and strand test.\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear.\u003c\/li\u003e\n\u003cli\u003ewearing gloves provided.\u003c\/li\u003e\n\u003cli\u003eempty the tube of colour cream into the application bottle and shake until thoroughly mixed\u003c\/li\u003e\n\u003cli\u003eApply  rose gold hair dye to each section evenly, and swiftly, using the nozzle combo through and allow time to develop (Max. time 40 minutes).\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo.\u003c\/li\u003e\n\u003cli\u003eIn short, Rinse, rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic rose gold permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair.\u003c\/p\u003e\n\u003ch3\u003eColour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\n\u003cstrong\u003eBox contains:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions.\u003c\/p\u003e\n\u003cp\u003eSmart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in UK high street stores, buy Online only.\u003c\/p\u003e\n\u003cdiv style=\"text-align: left\"\u003e\u003cimg style=\"float: none\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444727619915,"sku":"1342-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-rose-gold.webp?v=1778153353"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-1","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444838048075,"sku":"1519-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-2","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57454119453003,"sku":"1519-FBA","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/autumn.webp?v=1778153144","url":"https:\/\/smartbeauty.us\/collections\/autumn-collection-2025.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}