{"title":"Blue Hair Dye","description":"\u003cp\u003eChoosing blue hair dye offers a timeless, elegant look that suits any skin tone, making it a versatile option for a sophisticated, classic appearance.\u003c\/p\u003e","products":[{"product_id":"collections-vibrant-pastel-blue-hair-colour-blue-hair-dye-semi-permanent","title":"Electric Blue Vibrant Semi-permanent Hair Colour","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOUR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994930507,"sku":"EB016","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"sapphire-black-hair-dye-permanent-hair-colour","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair colour designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999681867,"sku":"SB 1519","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416815608139,"sku":"EB002","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"electric-blue-vibrant-semi-permanent-hair-colour-copy","title":"Electric Blue Vibrant Semi-permanent Hair Color","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57417007071563,"sku":"4022-FBA","price":6.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"electric-blue-vibrant-semi-permanent-hair-colour-copy-1","title":"Electric Blue Vibrant Semi-permanent Hair Colour","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOUR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433466306891,"sku":"FBM-DE-1019","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434615906635,"sku":"FBM-DE-1007","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"electric-blue-vibrant-semi-permanent-hair-colour-copy-2","title":"Electric Blue Vibrant Semi-permanent Hair Colour","description":"\u003cdiv\u003e\n\u003ch2\u003eELECTRIC BLUE VIBRANT SEMI-PERMANENT HAIR COLOUR\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eCreates an instant electric blue semi-permanent hair color on blondes or pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eBlue Vibrant Hair dye, Adds intensive conditioning and leaves hair soft and shiny\u003c\/li\u003e\n\u003cli\u003e20-30 minutes development time\u003c\/li\u003e\n\u003cli\u003eLasts up to 4-5 shampoos\u003c\/li\u003e\n\u003cli\u003eEasy and safe to use, the one-step application process\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, peroxide, parabens, and p-Phenylenediamine (PPD).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca style=\"font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to color your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1.4rem; letter-spacing: initial; text-transform: initial;\"\u003e?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003eORDER BEFORE 3 pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Semi-permanent-icons_large.png\" alt=\"Smart Beauty Care Information\"\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"Y2IQFc\" lang=\"en\"\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444637868363,"sku":"4022-FBM-CA","price":6.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-electric-blue-1.1.png?v=1778153302"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-1","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444838048075,"sku":"1519-FBM-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-sapphire-blue-black-11.webp?v=1778153395"},{"product_id":"sapphire-black-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-color-copy-2","title":"Sapphire Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Deep, Permanent Black Sapphire Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Black Sapphire Hair Dye\u003c\/strong\u003e — a deep permanent black hair color designed to deliver rich blue-black depth, exceptional shine, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold dark refresh, or elegant cool-toned depth, Black Sapphire creates an intense multidimensional finish that looks glossy, polished, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement dark hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Black Sapphire 💙🖤\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent deep black colour with cool sapphire reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps protect, rebuild and restore hair during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Black Sapphire includes Plex technology designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProtect the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRebuild weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRestore softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve rich sapphire-black colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eBlack Sapphire works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep black colour with cool blue reflects\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA glossy dark finish with extra dimension\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eElegant fashion-led dark hair colour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA statement black shade with refined cool undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSuitable for most natural hair bases.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eDeep dramatic blue-black intensity\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eRich black with visible sapphire depth\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle cool sapphire reflects in light\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly for full colour saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMaintain cool depth with colour-safe hair care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr\u003eIt blends grey beautifully while delivering deep dark coverage, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does Black Sapphire last?\u003c\/strong\u003e\u003cbr\u003ePermanent colour remains rich for weeks, with cool reflects softening gradually over washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow can I maintain the sapphire tone between applications?\u003c\/strong\u003e\u003cbr\u003eUsing colour-safe hair care helps preserve shine, cool depth and overall richness between colour applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default 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