{"title":"Permanent Hair Dye","description":"\u003cp\u003ePermanent hair dyes with plex offer long-lasting colour, enhanced hair strength, reduced breakage, and improved overall hair health, ensuring vibrant, resilient, and lustrous locks.\u003c\/p\u003e","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"creamy-blonde-hair-dye-with-plex","title":"Creamy Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\n\u003cdiv class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"\u003e\n\u003cdiv class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\"\u003e\u003cstrong style=\"color: #333333;font-family: Roboto;font-size: 25px;letter-spacing: -0.3px\"\u003eTransform Your Look with Permanent Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow AIPRM__conversation__response\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start \u0026lt;.text-message+\u0026amp;\u0026gt;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e271b0f-7abd-479f-97cb-3023a32739ea\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-\u0026lt;3px\u0026gt;\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eElevate your hair game with Smart Beauty’s \u003cstrong\u003eCreamy Blonde Permanent Hair Dye\u003c\/strong\u003e—the perfect solution for anyone looking to achieve soft, multidimensional blonde colour. Whether you’re aiming for a full-colour transformation, subtle highlights, or portion blonding, this kit delivers flawless, long-lasting results.\u003c\/p\u003e\n\u003cp\u003eDesigned with \u003cstrong\u003eSmart Plex Technology\u003c\/strong\u003e, this advanced formula strengthens and protects your hair during the colouring process, giving you a creamy, vibrant finish with added shine and resilience.\u003c\/p\u003e\n\u003cp\u003eTo neutralise brassiness and maintain that cool, creamy tone, use the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e(sold separately) for a polished, professional result.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy We Added Smart Plex to Our Creamy Blonde Hair Dye:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIn professional salons, “plex” has been praised as the most significant development in hair care for repairing and rebuilding damaged hair. Unlike typical conditioners that only coat the hair, \u003cstrong\u003eSmart Plex\u003c\/strong\u003e repairs the micro-bond fibre structure of your hair, leaving it healthier and more robust after every use.\u003c\/p\u003e\n\u003cp\u003eEach kit includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml Smart Beauty Creamy Blonde permanent hair colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour activator cream\u003c\/li\u003e\n\u003cli\u003ePair of protective gloves\u003c\/li\u003e\n\u003cli\u003eIllustrated step-by-step instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWe want you to feel confident in your hair colouring experience, which is why our kits include detailed instructions to guide you through each step.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eCreamy Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing your everyday look or creating stunning highlights, our \u003cstrong\u003eCreamy Blonde Hair Dye\u003c\/strong\u003e is versatile and reliable for any occasion:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Head Colour:\u003c\/strong\u003e Achieve a soft, creamy blonde for a fresh, chic appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighlights:\u003c\/strong\u003e Add dimension and depth to your hair with natural-looking blonde highlights.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortion Blonding:\u003c\/strong\u003e Lighten specific sections of your hair to frame your face or add a unique, personal touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor those enhancing highlights, follow up with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Platinum Toner Sache\u003c\/a\u003et\u003c\/strong\u003e (sold separately) to ensure a brass-free, cool-toned finish.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results with Creamy Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Coloring Preparation:\u003c\/strong\u003e Ensure your hair is clean, dry, and free from heavy styling products for even results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand Test:\u003c\/strong\u003e Always perform a strand test before full application to check your colour result and compatibility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-safe shampoos and conditioners to keep your blonde shade vibrant and fresh.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty Creamy Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker shades, you may need to pre-lighten your hair or apply two applications for optimal results. Always perform a strand test before full application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eThe creamy blonde colour typically remains vibrant for 6-8 weeks, depending on your hair care routine. To prolong colour life, avoid frequent exposure to chlorinated water and use sulfate-free hair products.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, this dye is enriched with Smart Plex Technology to strengthen and protect your hair during the colouring process. It nourishes your hair while reducing breakage, leaving it softer, shinier, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Can it be used for highlights or portion blonding?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! This dye is ideal for highlights or partial blonding. For precise application, consider using a \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting cap\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003eapplicator tools\u003c\/a\u003e for a professional finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. How do I remove brassiness?\u003c\/strong\u003e\u003cbr\u003eTo neutralize any unwanted yellow or brassy tones, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eSmart Blonde Platinum Toner Sachet\u003c\/strong\u003e\u003c\/a\u003e (sold separately) after colouring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Is this product vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes, Smart Beauty’s Creamy Blonde Hair Dye is 100% vegan and cruelty-free, aligning with ethical beauty standards.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Colour My Hair – Blog\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eVisit our \u003ca href=\"https:\/\/www.howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eblog website\u003c\/a\u003e for more expert tips, inspiration, and tutorials on achieving your perfect blonde look at home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/bleach-blonde-hair-dye\/\" target=\"_blank\" rel=\"noopener\"\u003eOur Full Blonde Collection\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992309067,"sku":"SB1601","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-creamy-blonde-1.1.webp?v=1778153267"},{"product_id":"platinum-blonde-hair-dye-smart-plex","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992407371,"sku":"SB1588","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"},{"product_id":"blondeplex-summer-blonde-permanent-hair-dye","title":"Golden Summer Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003eContains Smart Plex which Protects and Strengthens Hair during Hair Colouring | Lightens and Tones Natural or Coloured Hair\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUltra blonde permanent hair lightener with added creamy colour and care treatment\u003c\/li\u003e\n\u003cli\u003eFeaturing Smart Plex anti-breakage formulation to protect and strengthen your hair during and after colouring\u003c\/li\u003e\n\u003cli\u003eSummer Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair\u003c\/li\u003e\n\u003cli\u003eTo get the best golden blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible\u003c\/li\u003e\n\u003cli\u003eGone are the days of yellow straw like blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere has never been a better product to help you go blonde. Transform your hair colour with Smart Beauty Summer Blonde hair dye permanent with added Smart Plex Anti-Breakage formulation to protect and strengthen your hair during and after colouring. Using the latest salon quality hair colouring technology, we make it accessible and affordable for home use. Smart Blonde Summer is recommended solution to blend or cover grey, silver or thinning hair\u003cbr\u003e\nTo achieve the optimum golden shade the product should be applied to light to medium blonde hair. With darker hair, the platinum result will not be as visible.\u003cbr\u003e\nWhat is Blonde Smart Plex? You may have seen ‘plex’ in professional salons. Described as as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger. Smart Blonde Plex is blended into our hair dyes to treat and tone the hair at the same time. This kit contains 50ml of Smart Beauty Summer permanent hair colour with added Smart plex, a 100ml bottle of Smart Colour activator cream, a pair of protective gloves and an illustrated step by step instruction leaflet. We want you to have a positive experience with our hair colour; each pack contains an easy to follow illustrated instruction leaflet.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992571211,"sku":"SB1618","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-summer-blonde-1.1.webp?v=1778153272"},{"product_id":"deep-amber-hair-dye-parmanent-hair-colour","title":"Amber Copper Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eDeep Amber Hair Dye, Amber hair color\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eSmart Beauty deep amber permanent hair dye kit is the perfect copper brown to bring life to brown hair.\u003cbr\u003eAbove all, amber copper hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny. Amber hair colors are the way to go if you crave a statement-making change. Amber hair color is perfect for the change of seasons.\u003c\/p\u003e\n\u003cp\u003eIn other words, Smart Beauty provides a world-class product with unique characteristics.\u003c\/p\u003e\n\u003cp\u003eIn short Smart Beauty has been delivering high-quality products and a beautiful range for hair and beauty care. Find more of our innovative product range, Likewise.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeep Amber Hair colour For full head application (To clarify Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eAs a result, Amber Hair Dye giving perfect grey coverage, and similarly lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eDeep Amber Hair dye is without ppd (para-phenylenediamine)\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eMost importantly Suitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eHow to achieve a vibrant Permanent Deep Amber colour? (Full instructions provided in the pack)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003eFirstly Start with an unwashed hair \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Secondly Always do a skin and strand test \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Thirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Wearing gloves is very important, and after that empty the tube of colour cream into the application bottle and shake until thoroughly mixed. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Apply to each section evenly, and swiftly, using the nozzle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Comb through and allow time to develop (Max. time 30 minutes) \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e Rinse thoroughly, and wash with colour safe shampoo. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 1em; color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial;\"\u003e In short Rinse, dry, and style your hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: var(--p-text, #212b36); font-size: 1em; letter-spacing: initial; text-transform: initial;\"\u003eDeep amber copper permanent hair dye is perfect for dark blonde to medium brown hair and In the same vein not as suitable for use on very light or bleached blonde hair as the result will be very bright. Similarly Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments. Like it or not, in order to keep your amber hair color looking gorgeous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca style=\"letter-spacing: initial; text-transform: initial; font-size: 1em;\" title=\"How to colour your hair at home\" href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" rel=\"noopener\" target=\"_blank\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"color: var(--p-text, #212b36); letter-spacing: initial; text-transform: initial; font-size: 1em;\"\u003e \u003ca title=\"View Permanent Hair color collection\" href=\"https:\/\/smartbeautyshop.com\/collections\/permanent\" rel=\"noopener\" target=\"_blank\"\u003eView Permanent Hair Colour collection\u003c\/a\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBox contains\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003eOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003eNot available in UK high street stores, buy Online only.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237994864971,"sku":"SB 1557","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-brown-copper-1.1a.webp?v=1778153302"},{"product_id":"highlights-red-hair-dye-permanent-hair-colour","title":"Highlights Red Hair Dye | For Use On Dark Hair","description":"\u003cp\u003eTransform your dark hair into vibrant red without the hassle of using bleach to pre-lighten, by using this NEW Highlights Red Contrast permanent hair dye. This Smart Beauty hair colouring kits uses the latest salon quality hair colouring technology and make it accessible and affordable for home use. With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use.\u003cbr\u003e\nNot suitable for resistant, Asian or Afro Caribbean Hair.\u003c\/p\u003e\n\u003cp\u003eWhat is Colour Plex? You may have seen brands like Olaplex hair treatment in professional salons. Plex hair treatment has been described as ‘the single most important development in hair colour’. Unlike other conditioner and treatments that only add ingredients, plex actually nourishes and rebuilds the micro-bond fibre structure of your hair, making it healthier and stronger. Colour Plex is blended into our hair dyes so it treats and colours the hair at the same time.\u003c\/p\u003e\n\u003cp\u003eThis kit contains 50ml of Smart Beauty Red Contrast permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and follow the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 15-35 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, two-pack may be required.\u003c\/p\u003e\n\u003cp\u003eChoose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU\/UK Cosmetic Directives’ rules and regulations. We want you to have a positive experience with our hair colour and this is why each pack contains an easy to follow illustrated instruction leaflet which explains how to do skin sensitivity test, to avoid a possible allergic reaction, and a strand test to check the colour result before you do the full application.\u003c\/p\u003e\n\u003cp\u003eAt Smart Beauty, we are passionate about hair colour and our mission is to create a collection of hair dyes that are the best in class, cruelty-free, suitable for vegans, and use locally sourced ingredients. We have been making hair colour for over 15 years, and we are exceptionally proud of them, even winning consumer and industry awards. We try to do business the right way; we take responsibly for our impact on society and the planet. We welcome and encourage customer feedback. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003e How to colour your hair at home\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/permanents-ppd_large.png\" alt=\"not tested on animals\"\u003e\u003c\/p\u003e\n\u003cp\u003eIf you would like to purchase this product at a store near you, please use our store locator. \u003ca href=\"https:\/\/smartbeautyshop.com\/a\/store-locator\"\u003eClick Here\u003c\/a\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237996405067,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-hair-dye-red-highlights.webp?v=1778153328"},{"product_id":"metallic-graphite-grey-pastel-permanent-hair-colour","title":"Metallic Graphite Grey Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic graphite permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003eOur metallic grey hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eGiving perfect grey coverage, lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHow to dye hair grey from dark brown use Metallic graphite grey permanent hair dye, however, it is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair. Colour and length of duration will depend on porosity, length, fineness and condition of hair, as well as any previous treatments.\u003cbr\u003eBox contains 50ml Colourant, 75ml developing lotion, gloves and instructions. Smart Beauty products are made in the EU.\u003cbr\u003eOrder before 3pm (excludes weekends) - for next day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e\u003cbr\u003eNot available in high street stores, buy Online only.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Metallic icons\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"gtx-trans\" style=\"position: absolute;left: -19px;top: 630px\"\u003e\n\u003cdiv class=\"gtx-trans-icon\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997191499,"sku":"SB 1366","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-graphite-grey-1.1_fc56a1ac-1e85-4448-aee3-3ae9399de6c3.webp?v=1778153351"},{"product_id":"metallic-silver-pastel-permanent-hair-colour","title":"Metallic Silver Hair Dye with Added Plex Hair Care Conditioner, Demi-Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty metallic silver permanent hair dye kit is perfect for adding soft pastel tone to very light or bleached blonde hair.\u003cbr\u003e\nOur Metallic Silver Pastel Hair Dye hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003eGiving perfect grey coverage, lasting up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"text-align: center\"\u003eHow to achieve a vibrant Silver Metallic colour? (Full instructions provided in the pack Metallic Silver Pastel Hair Dye)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFirstly Start with an unwashed hair\u003c\/li\u003e\n\u003cli\u003eSecondly Always do a skin and strand test\u003c\/li\u003e\n\u003cli\u003eThirdly Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear\u003c\/li\u003e\n\u003cli\u003eWearing gloves is very important, and after that empty the tube of colour cream into the application bottle and shake until thoroughly mixed.\u003c\/li\u003e\n\u003cli\u003eApply to each section evenly, and swiftly, using the nozzle\u003c\/li\u003e\n\u003cli\u003eComb through and allow time to develop (Max. time 30 minutes)\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, and wash with colour safe shampoo\u003c\/li\u003e\n\u003cli\u003eIn short Rinse, dry, and style your hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMetallic silver permanent hair dye is only suitable for use on very light or bleached blonde hair, it will not show on yellow blondes or brown hair. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\nBox contains 50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003cbr\u003e\nNot available in high street stores, buy Online only.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"EXCLUSIVE TO THIS WEBSITE IN THE UK | NOT AVAILABLE IN UK RETAIL STORES\"\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997388107,"sku":"SB 1335","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-silver-hair-dye-1.1.webp?v=1778153356"},{"product_id":"pure-black-hair-dye-permanent-hair-colour","title":"Pure Black Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003cp\u003eSmart Beauty pure black permanent hair dye kit for natural-looking black hair.\u003cbr\u003e\nOur black hair colour formulation contains Nio-Active technology which deeply penetrates the hair during the colouring process to prevent damage, leaving the hair soft, smooth, and shiny.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor full head application (Thick or hair longer than 20cm may need two packs)\u003c\/li\u003e\n\u003cli\u003e100% grey coverage and root regrowth up to 2.5cm, lasts up to 28 washes\u003c\/li\u003e\n\u003cli\u003eCruelty-Free\u003c\/li\u003e\n\u003cli\u003eSuitable for Vegans\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePure Black is not suitable for use on very light or bleached blonde hair without pre-pigmentation. Colour and length of duration will depend on porosity, length, fineness, and condition of hair, as well as any previous treatments.\u003cbr\u003e\nBox contains 50ml Colourant, 75ml developing lotion, gloves, and instructions. Smart Beauty products are made in the EU.\u003cbr\u003e\nOrder before 3 pm (excludes weekends) - for next-day delivery.\u003cbr\u003e\nNot available in UK high street stores, buy Online only. \u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/matallic-packing-uk-icons_large.png\" alt=\"Metallic icons\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237997781323,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-Pure-Black-1.1.webp?v=1778153371"},{"product_id":"bleach-kit-for-blonde-hair","title":"No.2  Smart Blonde Hair Bleach Kit for Blonde Hair","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eRevive dull, lifeless blonde hair with the \u003cstrong\u003eNo. 2 Smart Blonde Hair Bleach Kit For Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e, specially formulated for naturally blonde or light-coloured hair. This professional-grade \u003cstrong\u003ehair bleach\u003c\/strong\u003e is designed to enhance and brighten blonde hair, giving it a youthful, radiant baby blonde finish. With a gentle formula (6%) that lifts up to 4 shades, it’s the perfect choice for those with sensitive scalps or hair prone to damage.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eInfused with nourishing agents, this cruelty-free and vegan-friendly \u003cstrong\u003ehair bleach\u003c\/strong\u003e ensures effective lightening while keeping your hair healthy, shiny, and soft to the touch.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eKey Features of Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e: Specifically designed for naturally blonde or light-coloured hair, lifting up to 4 shades for a fresh, youthful baby blonde finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevives Lifeless Blonde Hair\u003c\/strong\u003e: Brightens dull tones, leaving hair vibrant and full of life.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfect for Sensitive Scalps\u003c\/strong\u003e: Formulated with conditioning agents to minimise irritation and protect your scalp.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan\u003c\/strong\u003e: Made ethically with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to Use\u003c\/strong\u003e: Ideal for both beginners and professionals, with step-by-step instructions for flawless results.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Kit\u003c\/strong\u003e: Includes everything you need for a smooth application, from developer to mixing tools.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor the platinum blonde or Ash finish, pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e (sold separately) to neutralise brassy tones and achieve a refined, polished look.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eHow to use Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003ePerform a patch test 48 hours before use to check for sensitivity.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eWear gloves and protect your clothing with an old towel or cape.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix the Hair Bleach\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eCombine the powder bleach and developer in the provided mixing bowl. Stir until smooth.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eSection your hair and apply the \u003cstrong\u003ehair bleach\u003c\/strong\u003e mixture evenly using the provided applicator brush.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003eWork from the ends and mid-lengths first, then apply to the roots. \u003cstrong\u003eEnsure the product is applied evenly to aviod patches.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eLeave the product on for the recommended time (see instructions in the kit) based on your hair's current shade and desired brightness.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and Condition\u003c\/strong\u003e:\u003c!-- wp:list --\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eRinse thoroughly with warm water until the product is completely removed.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eTop tip when using Smart Blonde No.2 Bleach Kit for Blonde Hair\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003eFor the ultimate blonde finish, pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e (sold separately) to neutralise brassy tones and achieve a refined, polished look.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading --\u003e\u003c\/p\u003e\n\u003ch2 class=\"wp-block-heading\"\u003eFAQs - No.2 Smart Blonde Hair Bleach Kit:\u003c\/h2\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat makes this formula suitable for sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eThe gentle 6% formula is infused with conditioning agents to minimise irritation while effectively lightening your hair.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow many shades does it lift?\u003c\/strong\u003e\u003cbr\u003eThis gentle formula lifts up to 4 shades, perfect for enhancing naturally blonde or light-coloured hair.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eWill it work on darker hair colours?\u003c\/strong\u003e\u003cbr\u003eNo, the Gentle 6% formula is specifically designed for blonde or light-coloured hair. For darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it help brighten dull blonde hair?\u003c\/strong\u003e\u003cbr\u003eYes! This formula is ideal for reviving dull, lifeless blonde hair, transforming it into a fresh, bright baby blonde.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eAre instructions easy to follow?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! The kit includes clear, step-by-step instructions to ensure you achieve salon-quality results at home.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDo I need to use a toner afterward?\u003c\/strong\u003e\u003cbr\u003eUsing a toner is recommended for the best results. Pair with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e, s to neutralise brassy tones and add a polished finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eHow long does the process take?\u003c\/strong\u003e\u003cbr\u003eThe process typically takes 40–60 minutes, depending on your hair’s current shade and desired result.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eIs this cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, the product is ethically made with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoes it contain harsh chemicals?\u003c\/strong\u003e\u003cbr\u003eThe formula is designed to be gentle yet effective, ensuring minimal damage to your hair and scalp.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCan it be used frequently?\u003c\/strong\u003e\u003cbr\u003eDue to its gentle nature, it can be used for regular touch-ups, but we recommend allowing time for your hair to recover between applications.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTransform your blonde hair effortlessly with the \u003cstrong\u003eSmart Blonde Gentle 6% Hair Bleach Kit For Blonde Hair\u003c\/strong\u003e. Designed to bring life and vibrancy to dull, lifeless blonde hair, this gentle formula is perfect for creating that youthful, baby blonde look you’ve always dreamed of. For a flawless finish, don’t forget to pair it with \u003cstrong\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Blonde Conditioning Platinum\u003c\/a\u003e or \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/ash-blonde-conditioning-toners-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eAsh Toner Sachets\u003c\/a\u003e\u003c\/strong\u003e, sold separately.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/bleach-permanent-icons_large_539fbbdc-d471-4684-afde-a24a003a2343_large.png\" alt=\"Not tested on animals\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eView Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237999976779,"sku":null,"price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Blonde-for-blondes-images3.jpg?v=1778153409"},{"product_id":"no-2-smart-blonde-hair-bleach-kit-for-blonde-hair-plus-two-platinum-conditioning-toner-sachets","title":"No.2  Smart Blonde Hair Bleach Kit for Blonde Hair plus two Platinum Conditioning Toner Sachets","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eRevive dull, lifeless blonde hair effortlessly with the \u003cstrong\u003eUltimate Blonde Transformation Kit\u003c\/strong\u003e, featuring \u003cstrong\u003etwo essential products\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit for Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e\u003cbr\u003eSpecially formulated for naturally blonde or light-coloured hair, this professional-grade bleach enhances and brightens blonde tones, lifting up to 4 shades for a youthful, radiant baby blonde finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlatinum Blonde Conditioning Toners (2 x 25ml sachets)\u003c\/strong\u003e\u003cbr\u003ePerfect for neutralising brassiness, these toners refine and polish your blonde, delivering a cool-toned platinum look with a soft, shiny finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, these two products are designed to provide a seamless, salon-quality blonde transformation in one convenient kit.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003eWhy Choose the Ultimate Blonde Transformation Kit?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective Bleaching (6% Formula):\u003c\/strong\u003e Safely lightens naturally blonde or light-coloured hair without harshness, making it suitable for sensitive scalps.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone Like a Pro:\u003c\/strong\u003e Neutralise brassy undertones with the Platinum Blonde Toners for a flawless, cool-toned finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Solution:\u003c\/strong\u003e This kit combines all the essentials for lightening and toning, ensuring professional results at home.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan:\u003c\/strong\u003e Both products are ethically made, with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003eHow to Use the Ultimate Blonde Transformation Kit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare:\u003c\/strong\u003e Perform a patch test 48 hours before use. Wear gloves and protect clothing with an old towel or cape.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix Hair Bleach:\u003c\/strong\u003e Combine the powder bleach and developer included in the kit until smooth.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Hair Bleach:\u003c\/strong\u003e Section your hair and apply evenly using the provided applicator brush. Leave on for the recommended time (see instructions). Rinse thoroughly.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Toners:\u003c\/strong\u003e Once hair is towel-dried, apply the Platinum Blonde Conditioning Toner evenly. Leave on for 10–15 minutes to neutralise brassy tones.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e Rinse out the toner and style your beautifully blonde hair as desired.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Tip:\u003c\/strong\u003e For a flawless blonde finish, combine the No.2 Smart Blonde Hair Bleach Kit with Platinum Blonde Conditioning Toners. Use the bleach to lift and brighten your hair, then follow with the toner to perfect your desired platinum look.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eFAQs:\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the No.2 Smart Blonde Hair Bleach Kit gentle on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eIts 6% formula is infused with conditioning agents to minimise irritation.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does the Platinum Blonde Conditioning Toner do?\u003c\/strong\u003e\u003cbr\u003eIt neutralises brassy tones, enhancing your hair's cool-toned platinum shade.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan these products be used on darker hair?\u003c\/strong\u003e\u003cbr\u003eThe No.2 Bleach Kit is designed for blonde or light-coloured hair. For darker hair, try the No.1 Smart Blonde Hair Bleach for Dark Hair (12%).\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre these products cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, both products are ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I use these products?\u003c\/strong\u003e\u003cbr\u003eWhile the bleach should not be used frequently to avoid damage, the Platinum Blonde Toners can be used regularly to maintain your blonde tones.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTransform your blonde hair with the \u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit\u003c\/strong\u003e and \u003cstrong\u003ePlatinum Blonde Conditioning Toners.\u003c\/strong\u003e Perfect for creating a radiant, polished blonde look, these products work together to give you salon-quality results at home.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/bleach-permanent-icons_large_539fbbdc-d471-4684-afde-a24a003a2343_large.png\" alt=\"Not tested on animals\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eView Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001680715,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Beauty-No.2-Bleach-Bundle-Pack-with-Toner.jpg?v=1778153434"},{"product_id":"no-2-smart-blonde-hair-bleach-kit-for-blonde-hair-plus-two-ash-conditioning-toner-sachets","title":"No.2  Smart Blonde Hair Bleach Kit for Blonde Hair plus two Ash Conditioning Toner Sachets","description":"\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eRevive dull, lifeless blonde hair effortlessly with the \u003cstrong\u003eUltimate Blonde Transformation Kit\u003c\/strong\u003e, featuring \u003cstrong\u003etwo essential products\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit for Blonde Hair Gentle Formula (6%)\u003c\/strong\u003e\u003cbr\u003eSpecially formulated for naturally blonde or light-coloured hair, this professional-grade bleach enhances and brightens blonde tones, lifting up to 4 shades for a youthful, radiant baby blonde finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsh Blonde Conditioning Toners (2 x 25ml sachets)\u003c\/strong\u003e\u003cbr\u003ePerfect for neutralising brassiness, these toners refine and polish your blonde, delivering a cool-toned ash look with a soft, shiny finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTogether, these two products are designed to provide a seamless, salon-quality blonde transformation in one convenient kit.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003eWhy Choose the Ultimate Blonde Transformation Kit?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list --\u003e\u003c\/p\u003e\n\u003cul class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle Yet Effective Bleaching (6% Formula):\u003c\/strong\u003e Safely lightens naturally blonde or light-coloured hair without harshness, making it suitable for sensitive scalps.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone Like a Pro:\u003c\/strong\u003e Neutralise brassy undertones with the Ash Blonde Toners for a flawless, cool-toned finish.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete Solution:\u003c\/strong\u003e This kit combines all the essentials for lightening and toning, ensuring professional results at home.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free and Vegan:\u003c\/strong\u003e Both products are ethically made, with no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003e\u003cstrong\u003eHow to Use the Ultimate Blonde Transformation Kit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list {\"ordered\":true} --\u003e\u003c\/p\u003e\n\u003col class=\"wp-block-list\"\u003e\n\u003c!-- wp:list-item --\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare:\u003c\/strong\u003e Perform a patch test 48 hours before use. Wear gloves and protect clothing with an old towel or cape.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix Hair Bleach:\u003c\/strong\u003e Combine the powder bleach and developer included in the kit until smooth.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Hair Bleach:\u003c\/strong\u003e Section your hair and apply evenly using the provided applicator brush. Leave on for the recommended time (see instructions). Rinse thoroughly.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply Toners:\u003c\/strong\u003e Once hair is towel-dried, apply the Ash Blonde Conditioning Toner evenly. Leave on for 10–15 minutes to neutralise brassy tones.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:list-item --\u003e\u003c\/p\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and Style:\u003c\/strong\u003e Rinse out the toner and style your beautifully blonde hair as desired.\u003c\/li\u003e\n\u003cp\u003e\u003c!-- \/wp:list-item --\u003e\u003c\/p\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003c!-- \/wp:list --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Tip:\u003c\/strong\u003e For a flawless blonde finish, combine the No.2 Smart Blonde Hair Bleach Kit with Ash Blonde Conditioning Toners. Use the bleach to lift and brighten your hair, then follow with the toner to perfect your desired platinum look.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:heading {\"level\":3} --\u003e\u003c\/p\u003e\n\u003ch3 class=\"wp-block-heading\"\u003eFAQs:\u003c\/h3\u003e\n\u003cp\u003e\u003c!-- \/wp:heading --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes the No.2 Smart Blonde Hair Bleach Kit gentle on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eIts 6% formula is infused with conditioning agents to minimise irritation.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does the Ash Blonde Conditioning Toner do?\u003c\/strong\u003e\u003cbr\u003eIt neutralises brassy tones, enhancing your hair's cool-toned ash shade.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan these products be used on darker hair?\u003c\/strong\u003e\u003cbr\u003eThe No.2 Bleach Kit is designed for blonde or light-coloured hair. For darker hair, try the No.1 Smart Blonde Hair Bleach for Dark Hair (12%).\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre these products cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, both products are ethically made with no animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow often can I use these products?\u003c\/strong\u003e\u003cbr\u003eWhile the bleach should not be used frequently to avoid damage, the Ash Blonde Toners can be used regularly to maintain your blonde tones.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eTransform your blonde hair with the \u003cstrong\u003eNo.2 Smart Blonde Hair Bleach Kit\u003c\/strong\u003e and \u003cstrong\u003eAsh Blonde Conditioning Toners.\u003c\/strong\u003e Perfect for creating a radiant, polished blonde look, these products work together to give you salon-quality results at home.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor darker hair, try the \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/smart-blonde-bleach-it-hair-lightener\/\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eNo.1 Smart Blonde Hair Bleach for Dark Hair 12% formula\u003c\/strong\u003e\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:separator --\u003e\u003c\/p\u003e\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\"\u003e\n\u003c!-- \/wp:separator --\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ff0000\"\u003e\u003cstrong\u003eORDER BEFORE 3pm FOR SAME DAY DISPATCH\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:image --\u003e\u003c\/p\u003e\n\u003cfigure class=\"wp-block-image\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/bleach-permanent-icons_large_539fbbdc-d471-4684-afde-a24a003a2343_large.png\" alt=\"Not tested on animals\"\u003e\u003c\/figure\u003e\n\u003cp\u003e\u003c!-- \/wp:image --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eView Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57238001877323,"sku":null,"price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/Smart-Beauty-No.2-Bleach-Bundle-Pack-with-Toner_c0670f47-c4ae-44b2-b7ff-b7d555ba58a1.jpg?v=1778153440"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/permanent-hair-dye-home.webp?v=1778153121","url":"https:\/\/smartbeauty.us\/collections\/permanent.oembed","provider":"Smart Beuaty Hair Dye","version":"1.0","type":"link"}