{"title":"Winter Colours Hair Dye","description":"\u003cp\u003eThe allure of winter hair colours lies in their remarkable ability to complement the season's palette, offering a warm contrast to the cool and often grey landscape. Reds, purples, plums, coppers, and cool blondes like platinum and ash, each bring a unique vibrancy and depth that can enhance individual style and complexion during the colder months.\u003c\/p\u003e","products":[{"product_id":"amethyst-purple-hair-dye-permanent-hair-colour","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237991850315,"sku":"SB 1533","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"platinum-blonde-hair-dye-smart-plex","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57237992407371,"sku":"SB1588","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57415476838731,"sku":"FBA-1533","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"platinum-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Color","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57416661729611,"sku":"FBA-1595b","price":12.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57433170280779,"sku":"FBM-DE-1001","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"platinum-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-1","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57434011730251,"sku":"FBM-DE-1009","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"},{"product_id":"amethyst-purple-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Amethyst Purple Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch1\u003eTurn Heads with Rich, Permanent Amethyst Purple Hair\u003c\/h1\u003e\n\u003cp\u003eDiscover \u003cstrong\u003eSmart Beauty Amethyst Purple Hair Dye\u003c\/strong\u003e — a vibrant permanent purple hair colour designed to deliver deep jewel-toned results with exceptional shine, rich colour depth, and salon-quality performance at home.\u003c\/p\u003e\n\u003cp\u003eWhether you want a full head transformation, a bold refresh, or striking purple highlights, Amethyst Purple creates an intense multidimensional finish that looks rich, glossy, and beautifully even.\u003c\/p\u003e\n\u003cp\u003ePerfect for anyone who wants statement hair colour without salon complexity.\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love Amethyst Purple 💜\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePermanent vibrant purple colour with rich jewel depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBrilliant shine and soft-touch finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGrey blending coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in Plex technology that helps \u003cstrong\u003eprotect, rebuild and restore hair during colouring\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps maintain hair strength while colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVegan formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCruelty-free\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMade in the UK\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEasy home application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePowered by Plex Technology ✨\u003c\/h2\u003e\n\u003cp\u003eUnlike ordinary permanent hair dyes, Smart Beauty Amethyst Purple includes \u003cstrong\u003ePlex technology\u003c\/strong\u003e designed to support the hair while colouring.\u003c\/p\u003e\n\u003cp\u003ePlex works throughout the colouring process to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e the hair structure during colour development\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRebuild\u003c\/strong\u003e weakened bonds that can be stressed during colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRestore\u003c\/strong\u003e softness, smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis means you can achieve bold purple colour while helping hair feel healthier, smoother and more resilient after colouring.\u003c\/p\u003e\n\u003ch2\u003eWho Is It Best For?\u003c\/h2\u003e\n\u003cp\u003eAmethyst Purple works beautifully if you want:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eDeep purple tones on pre-lightened blonde hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA rich violet glow over lighter brown hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCreative colour panels or highlights\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eA fashion-led statement shade that still feels elegant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor darker hair, pre-lightening may be needed for maximum vibrancy.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Smart Beauty Different?\u003c\/h2\u003e\n\u003cp\u003eUnlike standard box dyes, Smart Beauty focuses on complete colouring solutions:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eCarefully selected European ingredients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBuilt-in hair-protecting Plex care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eClear step-by-step guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReliable colour performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe home colouring confidence\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour colour result is designed to be achievable even if you are colouring at home for the first time.\u003c\/p\u003e\n\u003ch2\u003eExpected Colour Results\u003c\/h2\u003e\n\u003ch3\u003eOn Blonde Hair\u003c\/h3\u003e\n\u003cp\u003eBright luminous amethyst purple\u003c\/p\u003e\n\u003ch3\u003eOn Light Brown Hair\u003c\/h3\u003e\n\u003cp\u003eDeep violet-purple richness\u003c\/p\u003e\n\u003ch3\u003eOn Dark Hair\u003c\/h3\u003e\n\u003cp\u003eSubtle purple reflects unless pre-lightened\u003c\/p\u003e\n\u003ch2\u003eHow to Apply\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePerform a patch test 48 hours before colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eApply evenly to dry hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave to develop following instructions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRinse thoroughly\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAllow Plex care to continue supporting softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePro Tips for Best Results ✨\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eApply to pre-lightened hair for maximum vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUse sulphate-free shampoo to protect colour longevity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAvoid excessive heat immediately after colouring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRefresh tone with a purple colour maintenance cream\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp data-start=\"129\" data-end=\"261\"\u003e\u003cstrong data-start=\"129\" data-end=\"164\"\u003eIs this suitable for grey hair?\u003c\/strong\u003e\u003cbr data-start=\"164\" data-end=\"167\"\u003eIt blends grey beautifully, though results vary depending on hair texture and grey percentage.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"391\"\u003e\u003cstrong data-start=\"263\" data-end=\"302\"\u003eHow long does Amethyst Purple last?\u003c\/strong\u003e\u003cbr data-start=\"302\" data-end=\"305\"\u003ePermanent colour remains vibrant for weeks, with tone softening gradually over washes.\u003c\/p\u003e\n\u003cp data-start=\"393\" data-end=\"658\"\u003e\u003cstrong data-start=\"393\" data-end=\"454\"\u003eHow can I refresh the purple colour between applications?\u003c\/strong\u003e\u003cbr data-start=\"454\" data-end=\"457\"\u003eYou can easily revive faded tones using \u003cstrong data-start=\"497\" data-end=\"537\"\u003eSmart Beauty Purple Colour Refresher\u003c\/strong\u003e, designed to boost purple vibrancy and keep your colour looking rich, fresh and glossy between full colour applications.\u003c\/p\u003e\n\u003cp data-start=\"660\" data-end=\"807\"\u003e\u003cstrong data-start=\"660\" data-end=\"687\"\u003eWill it damage my hair?\u003c\/strong\u003e\u003cbr data-start=\"687\" data-end=\"690\"\u003eThe built-in Plex system helps protect, rebuild and restore hair during colouring for a gentler colouring experience.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"917\"\u003e\u003cstrong data-start=\"809\" data-end=\"856\"\u003eCan I use it over previously coloured hair?\u003c\/strong\u003e\u003cbr data-start=\"856\" data-end=\"859\"\u003eYes, but final results depend on your current colour base.\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444382277963,"sku":"FBM-1533-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-amathst-purple-hair-dye-1.1.png?v=1778153249"},{"product_id":"platinum-blonde-hair-dye-with-added-plex-hair-care-conditioner-permanent-hair-colour-copy-2","title":"Platinum Blonde Hair Dye with Added Plex Hair Care Conditioner, Permanent Hair Colour","description":"\u003ch3\u003e\u003cstrong\u003eTransform Your Look with Permanent Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eElevate your style with a radiant, long-lasting platinum blonde colour from Smart Beauty. Whether you're embracing your bold side or want to refresh your look with a sleek, icy finish, our Platinum Blonde Hair Dye is the ultimate choice.\u003c\/p\u003e\n\u003cp\u003eFormulated with our innovative Smart Plex Technology, this hair dye doesn’t just colour your hair—it strengthens and protects it during the process, leaving you with vibrant, glossy hair that feels as good as it looks.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy Has Smart Plex Been Added to Our Platinum Blonde Hair Dye?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eYou’ve probably seen ‘plex’ treatments in professional salons—it’s regarded as the game-changer for hair colouring. Unlike traditional conditioners that simply coat the hair, plex treatments rebuild the micro-bond fibre structure within the hair shaft, making your hair stronger and healthier. Our Smart Plex is expertly blended into the dye to repair, treat, and tone your hair simultaneously.\u003c\/p\u003e\n\u003cp\u003eThe kit includes everything you need for a stunning platinum blonde result:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e50ml of Smart Beauty Platinum Blonde Permanent Hair Colour with Smart Plex\u003c\/li\u003e\n\u003cli\u003e100ml Smart Colour Activator Cream\u003c\/li\u003e\n\u003cli\u003eProtective gloves\u003c\/li\u003e\n\u003cli\u003eStep-by-step illustrated instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Perfect for Every Occasion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhether you're preparing for a festival, a special event, or a social media-worthy hair makeover, our Platinum Blonde Hair Dye is versatile and transformative:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday Glow:\u003c\/strong\u003e Brighten your style with an icy platinum blonde that complements any outfit or makeup look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovering Greys:\u003c\/strong\u003e Achieve seamless, natural coverage for grey hair with a flawless finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Reinvention:\u003c\/strong\u003e Reinvent your look with a striking, statement-making platinum blonde that boosts your confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe long-lasting formula and nourishing benefits keep your hair vibrant and healthy for any occasion.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eTips for Best Results for Platinum Blonde Hair Dye\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-colouring preparation:\u003c\/strong\u003e Make sure your hair is clean and free of heavy styling products before applying the dye.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrand test:\u003c\/strong\u003e Perform a strand test to ensure the desired colour result and compatibility with your hair type.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Use colour-protecting shampoos and \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners\u003c\/a\u003e to maintain your platinum blonde shade and prevent brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003ePlatinum Blonde Hair Dye – Frequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e1. Does Smart Beauty’s Platinum Blonde Hair Dye work on darker hair?\u003c\/strong\u003e\u003cbr\u003eYes, but for darker hair shades, you may need to pre-lighten or apply more than one treatment to achieve the desired platinum tone. Always follow the instructions and perform a strand test.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2. How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eTypically, the platinum blonde shade remains vibrant for 6-8 weeks, depending on your hair care routine. To maintain its brightness, use \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/platinum-blonde-conditioning-toners-10-x-25ml-sachets\/\" target=\"_blank\" rel=\"noopener\"\u003eSmart Beauty Platinum Conditioning Toners \u003c\/a\u003eto neutralise any yellow tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e3. Will this dye damage my hair?\u003c\/strong\u003e\u003cbr\u003eNo, the formula is enriched with Smart Plex Technology, which repairs hair bonds and strengthens your hair during the colouring process. It also contains hydrating ingredients to prevent damage or dryness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4. Is it safe to use on sensitive scalps?\u003c\/strong\u003e\u003cbr\u003eYes, the formula is designed to be gentle, but we recommend performing a patch test 48 hours before application to check for any sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5. Can it be used to cover grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye provides even coverage for grey hair, resulting in a youthful, icy finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e6. Can I use it to create platinum blonde highlights?\u003c\/strong\u003e\u003cbr\u003eYes! You can use Smart Beauty Platinum Blonde Hair Dye to create stunning highlights. For best results, use our \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/hair-highlighting-kit-contains-all-you-need-to-create-professional\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlighting kit\u003c\/a\u003e or a quality \u003ca href=\"https:\/\/smartbeautyshop.com\/products\/quality-highlighting-cap-metal-hook\/\" target=\"_blank\" rel=\"noopener\"\u003ehighlight cap and hook\u003c\/a\u003e (sold separately).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7. Is this product cruelty-free and vegan?\u003c\/strong\u003e\u003cbr\u003eYes, our Platinum Blonde Hair Dye is 100% vegan and cruelty-free, perfect for conscious beauty lovers who want guilt-free glamour.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eYour Perfect Platinum Look Awaits\u003c\/strong\u003e\u003cbr\u003eReady to achieve your dream platinum blonde? Follow our expert instructions for a flawless application and enjoy hair that shines with confidence.\u003c\/p\u003e\n\u003cp\u003eFor more styling tips, check out our \u003cstrong\u003e“\u003ca href=\"https:\/\/howtodyemyhair.com\/\" target=\"_blank\" rel=\"noopener\"\u003eHow to Colour My Hair\u003c\/a\u003e”\u003c\/strong\u003e blog for step-by-step advice and hair care recommendations.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/smartbeautyshop.com\/collections\/blonde-1\" target=\"_blank\" rel=\"noopener\"\u003e View Blonde collection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.youtube.com\/watch?v=m6swPCcX7YY\u0026amp;t=102s\" target=\"_blank\" rel=\"noopener\"\u003eHow to colour your hair at home\u003c\/a\u003e?\u003c\/p\u003e\n\u003cp\u003e\u003c!-- wp:paragraph --\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003c!-- \/wp:paragraph --\u003e\u003c\/p\u003e","brand":"Smart Beuaty Hair Dye","offers":[{"title":"Default Title","offer_id":57444772577611,"sku":"FBM-1595b-CA","price":12.45,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/files\/smart-beauty-platinum-blonde-1.1.webp?v=1778153268"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1043\/6676\/8459\/collections\/winter-promotion-copy.webp?v=1778153123","url":"https:\/\/smartbeauty.us\/collections\/winter-colours.oembed","provider":"Smart Beauty Hair Dye","version":"1.0","type":"link"}