Time for a

Change

Change your hair, change your world
unleash your unique style with
our stunning colours!

Time for a "Change"

Change your hair, change your world
unleash your unique style with
our stunning colours!

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Cruelty-free

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Suitable for Vegans

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Made in the UK & Italy

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Shipped from UK

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Choose whats best for your hair colour

Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.

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Selecting the right Hair Colour Permanency

Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.

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Ethics and Allergens

Choose Hair Products aligned with your Ethics and Allergen needs.

Why Smart Beauty?

Smart Beauty are a UK family owned business offering a boutique range of Hair Colourants specially designed for outstanding vibrant hair colour results with safe, healthy hair technology.

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Vegan & curelty free

We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals

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Outstanding support

Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

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Join our community

Share you views, leran new techniques and check what celebraties are up to.