Time for a
Change
Change your hair, change your world
unleash your unique style with
our stunning colours!
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Cruelty-free
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Suitable for Vegans
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Made in the UK & Italy
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Shipped from UK
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Choose whats best for your hair colour
Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.
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Selecting the right Hair Colour Permanency
Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.
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Ethics and Allergens
Choose Hair Products aligned with your Ethics and Allergen needs.
Why Smart Beauty?
Smart Beauty are a UK family owned business offering a boutique range of Hair Colourants specially designed for outstanding vibrant hair colour results with safe, healthy hair technology.
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Vegan & curelty free
We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals
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Outstanding support
Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.
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Join our community
Share you views, leran new techniques and check what celebraties are up to.