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Delivery & Returns

Delivery Information

We know you’re excited to receive your Smart Beauty order, so we work hard to get it to you as quickly as possible.

All orders placed before 3:00 pm are usually despatched the very same day (excluding Weekends and Bank Holidays).

Every order is carefully hand-processed and securely packed in a strong transit box to ensure your products arrive in perfect condition.

Your delivery costs will be clearly shown at checkout before you complete your order.

UK Delivery Services

For most UK deliveries, we use Royal Mail Tracked 24 or Tracked 48 services.

If Royal Mail are unable to deliver your parcel, they will leave a calling card with details on how to rearrange delivery or collect your package.

For selected UK postcodes, we may use the Royal Mail First Class Signed For service.

We’ve worked hard to keep delivery charges as low as possible by carefully considering both product weight and packaging size. Most orders containing up to 4 products qualify for our Small Parcel Service.

Destination Cost Service
UK Small Parcel (<2kg) £4.85 Royal Mail Tracked 24
UK Small Parcel (<2kg) £2.98 Royal Mail Tracked 48

FREE UK Delivery

Enjoy FREE UK delivery on all orders over £25.00.

Lost Parcels

Please note that claims for lost UK parcels can only be considered after 14 working days from the date of despatch.

Returns

We want you to shop with confidence.

If you need to return an item, products must be:

  • Unopened
  • Unused
  • In a re-saleable condition
  • Returned with all tamper-resistant seals, packaging, and cellophane fully intact

Returns must be made within 31 days of despatch.

If you would like a refund or replacement, please send your item(s) to the address below. If you no longer have your invoice, simply include a note with your:

  • Order number
  • Reason for return

Refunds or replacements are usually processed within 10 working days of receiving your return.

Returns Address

Smart Beauty Returns Department
c/o Pick Pack Despatch
The Acres Estate
Unit 8 Wates Way
Banbury
OX16 3TS
United Kingdom

If you need any help or further information, please contact us via our Contact Us page and our team will be happy to assist you as soon as possible.

Not all hair colour works the same way — and not every colour goal needs the same level of commitment.

Whether you want a temporary colour refresh, a long-lasting transformation, or a complete blonde makeover, Smart Beauty helps you choose the right colour system for your hair, your lifestyle, and your confidence level.

From gentle colour refreshers to permanent salon-inspired shades, every collection is designed to make home hair colouring safer, easier, and more exciting.

Find The Right Colour Commitment For You

Whether you want a quick colour experiment, a glossy refresh, complete grey coverage, or a full blonde transformation, Smart Beauty gives you the freedom to colour confidently at home.

Creative colour made safe, simple, and seriously fun.

Smart Beauty

Semi-Permanent Colour

Creative colour without the long-term commitment

Perfect for experimenting with bold shades, enhancing your current colour, or trying something completely new.

Semi-permanent colour sits on the outside layer of the hair and gradually fades over washes, making it ideal if you love to switch up your look regularly.

Expect vibrant colour, high shine, and creative self-expression — without permanent commitment.

Perfect for:

  • Fashion shades
  • Bright reds, purples, blues & pinks
  • First-time colour users
  • Trying new looks
  • Adding colour to pre-lightened hair
Shop Semi-permanent Colour

Smart Beauty

Demi-Permanent Colour with Plex

Rich colour, softer grow-out, healthier-looking hair

Demi-permanent colour offers longer-lasting results than semi-permanent colour while remaining gentler than permanent dye.

Ideal for enhancing natural tones, blending early greys, deepening colour, or refreshing tired-looking hair, demi-permanent colour delivers glossy, dimensional results with a softer regrowth line.

Our demi-permanent formulas also contain Plex technology to help protect, rebuild, and restore the hair during colouring.

Perfect for:

  • Colour enhancement
  • Glossy brunette, red, and darker tones
  • Blending greys
  • Refreshing faded colour
  • Healthier-feeling coloured hair
Shop Demi-permanent Colour

Smart Beauty

Permanent Colour with Plex

Long-lasting salon-inspired colour at home

For maximum coverage, stronger colour transformation, and long-lasting results, permanent hair colour delivers reliable, high-impact colour with beautiful shine.

Whether you want rich brunette shades, radiant reds, deep blacks, or blonde transformations, our permanent colour systems are designed to provide even coverage and vibrant results from root to tip.

All Smart Beauty permanent colours contain built-in Plex technology to help strengthen and protect hair while colouring.

Perfect for:

  • Grey coverage
  • Long-lasting colour
  • Major colour changes
  • Blonde transformations
  • Rich, salon-inspired results
Shop Permanent Colour

Smart Beauty

Colour Refreshers & Toners

Keep your colour looking fresh, bright, and salon-worthy

Fashion shades and blondes naturally fade over time — but that doesn’t mean your colour has to lose its impact.

Our colour refreshers and toners help revive faded tones, reduce unwanted warmth, enhance shine, and maintain vibrant colour between full applications.

Perfect for blondes, silvers, coppers, reds, pinks, and vivid creative shades.

Perfect for:

  • Neutralising brassiness
  • Refreshing faded fashion colours
  • Maintaining blonde and silver hair
  • Enhancing shine
  • Extending colour life
Shop Refreshers & Toners

Smart Beauty

Bleaching & Lightening

The foundation for brighter blondes and vivid colour

Want platinum blonde hair or vibrant fashion shades? Lightening is often the first step.

Our bleaching and lightening systems help lift natural pigment to create the perfect base for blondes, silver shades, pastels, and vivid colours.

Whether you’re going a few shades lighter or preparing for bold creative colour, Smart Beauty helps make the process easier and more manageable at home.

Perfect for:

  • Blonde transformations
  • Pre-lightening for vivid colours
  • Platinum looks
  • Highlighting
  • Removing darker pigment before recolouring
Shop Bleaching & Ligthening

Made in the UK

Quality hair colour kits proudly made in the UK.

Vegan & Cruelty-Free

Kind-to-hair colour, never tested on animals.

Built-In Plex Care

Helps protect, rebuild and restore as you colour.

Safe Colour Confidence

Easy guidance to help you colour beautifully at home.