Winter, Reimagined
High-Impact Colour
Cold-Season Chic
Own the season of sharp light and long shadows with a shade that’s:
- Vegan & cruelty-free — Modern beauty with a conscience
- Plex-enriched formula — Couture care, strength in every strand
- Made in the UK from ethical ingredients — Refined craftsmanship, uncompromising quality
Winter, Reimagined
High-Impact Colour
Cold-Season Chic
Own the season of sharp light and long shadows with a shade that’s:
- Vegan & cruelty-free — Modern beauty with a conscience
- Plex-enriched formula — Couture care, strength in every strand
- Made in the UK from ethical ingredients — Refined craftsmanship, uncompromising quality
Winter, Reimagined
High-Impact Colour
Cold-Season Chic
Own the season of sharp light and long shadows with a shade that’s:
- Vegan & cruelty-free — Modern beauty with a conscience
- Plex-enriched formula — Couture care, strength in every strand
- Made in the UK from ethical ingredients — Refined craftsmanship, uncompromising quality
Cruelty-free
Suitable for Vegans
Made in the UK
Shipped from UK
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Choose whats best for your hair colour
Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.
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Selecting the right Hair Colour Permanency
Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.
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Ethics and Allergens
Choose Hair Products aligned with your Ethics and Allergen needs.
Why Smart Beauty?
Smart Beauty are a UK family owned business offering a boutique range of Hair Colourants specially designed for outstanding vibrant hair colour results with safe, healthy hair technology.
Vegan & curelty free
We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals
Outstanding support
Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.
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