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Privacy Policy

1. Information about Smart Beauty

Smart Beauty is a registered Trademark of MR Brands a limited company, registered in England under 10198809

Registered address, and main trading address: 9 Spring Street, Chipping Norton, OX7 5NN

2. What Does This Notice Cover?

This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

3. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.

4. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

  • The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 11.
  • The right to access the personal data we hold about you. Part 10 will tell you how to do this.
  • The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
  • The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
  • The right to restrict (i.e. prevent) the processing of your personal data.
  • The right to object to us using your personal data for a particular purpose or purposes.
  • The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  • Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
  • For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

5. What Personal Data Do You Collect?

We may collect some or all of the following personal data (this may vary according to your relationship with us:

  • Name;
  • Date of birth;
  • Address;
  • Email address;
  • Telephone number;
  • Information about your preferences and interests;
  • What you have purchased from us

6. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for the following purposes:

  • Providing and managing your account.
  • Supplying our services to you. Your personal details are required in order for us to enter into a contract with you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email that you have requested.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, phone, text message or post, with information, news, and offers on our services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

7. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

  • throughout the duration of the project or contract;
  • if there is a reasonable likelihood that you may re-engage our services.

8. How and Where Do You Store or Transfer My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

9. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within a month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

11. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of Smart Beauty:

Email address: hello@smartbeautyshop.com

Telephone number: 01608 645700.

Postal Address: Smart Beauty Shop. 9 Spring Street, Chipping Norton, OX7 5NN 

12. Changes to this Privacy Notice

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be made available on www.smartbeautyshop.com.

Not all hair colour works the same way — and not every colour goal needs the same level of commitment.

Whether you want a temporary colour refresh, a long-lasting transformation, or a complete blonde makeover, Smart Beauty helps you choose the right colour system for your hair, your lifestyle, and your confidence level.

From gentle colour refreshers to permanent salon-inspired shades, every collection is designed to make home hair colouring safer, easier, and more exciting.

Find The Right Colour Commitment For You

Whether you want a quick colour experiment, a glossy refresh, complete grey coverage, or a full blonde transformation, Smart Beauty gives you the freedom to colour confidently at home.

Creative colour made safe, simple, and seriously fun.

Smart Beauty

Semi-Permanent Colour

Creative colour without the long-term commitment

Perfect for experimenting with bold shades, enhancing your current colour, or trying something completely new.

Semi-permanent colour sits on the outside layer of the hair and gradually fades over washes, making it ideal if you love to switch up your look regularly.

Expect vibrant colour, high shine, and creative self-expression — without permanent commitment.

Perfect for:

  • Fashion shades
  • Bright reds, purples, blues & pinks
  • First-time colour users
  • Trying new looks
  • Adding colour to pre-lightened hair
Shop Semi-permanent Colour

Smart Beauty

Demi-Permanent Colour with Plex

Rich colour, softer grow-out, healthier-looking hair

Demi-permanent colour offers longer-lasting results than semi-permanent colour while remaining gentler than permanent dye.

Ideal for enhancing natural tones, blending early greys, deepening colour, or refreshing tired-looking hair, demi-permanent colour delivers glossy, dimensional results with a softer regrowth line.

Our demi-permanent formulas also contain Plex technology to help protect, rebuild, and restore the hair during colouring.

Perfect for:

  • Colour enhancement
  • Glossy brunette, red, and darker tones
  • Blending greys
  • Refreshing faded colour
  • Healthier-feeling coloured hair
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Smart Beauty

Permanent Colour with Plex

Long-lasting salon-inspired colour at home

For maximum coverage, stronger colour transformation, and long-lasting results, permanent hair colour delivers reliable, high-impact colour with beautiful shine.

Whether you want rich brunette shades, radiant reds, deep blacks, or blonde transformations, our permanent colour systems are designed to provide even coverage and vibrant results from root to tip.

All Smart Beauty permanent colours contain built-in Plex technology to help strengthen and protect hair while colouring.

Perfect for:

  • Grey coverage
  • Long-lasting colour
  • Major colour changes
  • Blonde transformations
  • Rich, salon-inspired results
Shop Permanent Colour

Smart Beauty

Colour Refreshers & Toners

Keep your colour looking fresh, bright, and salon-worthy

Fashion shades and blondes naturally fade over time — but that doesn’t mean your colour has to lose its impact.

Our colour refreshers and toners help revive faded tones, reduce unwanted warmth, enhance shine, and maintain vibrant colour between full applications.

Perfect for blondes, silvers, coppers, reds, pinks, and vivid creative shades.

Perfect for:

  • Neutralising brassiness
  • Refreshing faded fashion colours
  • Maintaining blonde and silver hair
  • Enhancing shine
  • Extending colour life
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Smart Beauty

Bleaching & Lightening

The foundation for brighter blondes and vivid colour

Want platinum blonde hair or vibrant fashion shades? Lightening is often the first step.

Our bleaching and lightening systems help lift natural pigment to create the perfect base for blondes, silver shades, pastels, and vivid colours.

Whether you’re going a few shades lighter or preparing for bold creative colour, Smart Beauty helps make the process easier and more manageable at home.

Perfect for:

  • Blonde transformations
  • Pre-lightening for vivid colours
  • Platinum looks
  • Highlighting
  • Removing darker pigment before recolouring
Shop Bleaching & Ligthening

Made in the UK

Quality hair colour kits proudly made in the UK.

Vegan & Cruelty-Free

Kind-to-hair colour, never tested on animals.

Built-In Plex Care

Helps protect, rebuild and restore as you colour.

Safe Colour Confidence

Easy guidance to help you colour beautifully at home.