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Creamy Blonde Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty

(1 customer review)


With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

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Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch
Guaranteed Safe Checkout

PERMANENT CREAMY BLONDE HAIR DYE: Beautiful and fashionable shade of light Blonde Hair Color, a perfect solution to blend or cover grey or for blonde highlights.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use the Creamy Blonde hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to light to medium blonde hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ BLENDS GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE CREAMY BLONDE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

In the world of hair care and coloring, choosing the right product is paramount. This is why the Permanent Creamy Blonde Hair Dye from Smart Beauty stands out among the crowd. Armed with advanced Plex anti Hair breakage technology, and flaunting Vegan & Cruelty-Free standards, it’s an ideal choice for those who want light blonde tones and highlights, need a root touch-up, or love the balayage effect.

This creamy blonde hair dye will redefine your experience with hair color, bringing salon-quality results right into the comfort of your home. The advanced Plex anti Hair breakage technology integrated into the formula is a game-changer. This technology, designed to protect and repair the hair during the coloring process, reduces breakage and maintains the integrity of your hair strands. This means you no longer have to compromise your hair health for the sake of a beautiful blonde.

Moreover, the versatile dye is perfect for all-over light blonde looks, enhancing your hair with a vibrant, luscious creamy blonde. If it’s highlights you’re after, this dye adds a stunning depth and dimension to your hair, allowing the creamy blonde tones to cascade beautifully. Root touch-ups are seamless and effective, maintaining a consistent, healthy look without harsh demarcation lines. And for those who love the artistic, natural look of balayage, this product is adept at achieving that sought-after sun-kissed effect.

Living in a world that values compassion and ethics, we all want to make choices that reflect these principles. That’s why the Smart Beauty Permanent Creamy Blonde Hair Dye sets itself apart by being Vegan & Cruelty-Free. It is a statement that beauty should not come at the expense of the environment or our fellow creatures. The dye is made without any animal-derived ingredients, making it suitable for those following a vegan lifestyle. Moreover, Smart Beauty firmly stands against animal testing, reassuring you that your choice is one of kindness and care.

But beyond just the ethical standards, this product’s performance is also boosted by its quality ingredients and careful formulation. The rich, creamy consistency ensures even application, reducing the risk of patchy results. It is gentle on your scalp, and the pleasant aroma makes the hair dyeing experience more enjoyable, compared to conventional hair dyes with strong, harsh scents.

In sum, the Smart Beauty Creamy Blonde Hair Dye is a sophisticated, ethical choice that provides you with a stunning blonde while taking care of your hair’s health. Its Plex anti Hair breakage technology ensures strong, protected hair; its versatility caters to various styling needs; and its Vegan & Cruelty-Free status allows you to enjoy beauty without ethical compromise. It’s a blend of style, health, and ethics, making Creamy Blonde Hair Dye the perfect hair dye choice for the conscious and trendy consumer.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a Permanent Creamy Blonde color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided

  • You do not need to use a conditioner.
  • If your hair is thick or long, a two-pack may be required.


How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, and very light blonde is level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium/dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance, it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shades will be perfect.
What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for example, your roots need more development time as this is the newest hair. See the instruction leaflet for more details about the application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro bond fibre structure of your hair making it healthier and stronger.

Contents & Ingredients

Tube of Permanent Creamy Blonde color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Parfum, M-Aminophenol, P-Phenylenediamine, 2-Methylresorcinol, 4-Chlororesorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.

Contains: Ammonia, Phenylenediamines

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.

1 review for Creamy Blonde Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty

  1. Kasia

    The best dye I have used and I have used a lot. I used this to help me get back to my normal colour often being grey and it worked brilliantly with no horrible orange roots & left hair smooth and soft. Will be use this from now on. My mom bought this for herself.

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hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon