smart beauty creamy blonde hair dye
Creamy Blonde Hair Dye | Permanent | +Smart Plex
$13.95 Add to cart

Creamy Blonde Hair Dye | Permanent | +Smart Plex


With added Smart Plex anti-breakage hair care technology

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

(1 customer review)

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Creamy Blonde Hair Dye with Smart Plex hair Anti-breakage Technology to protect and strengthen hair during hair coloring

Creamy Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair

To get the best creamy blonde results apply to light-to-medium blonde hair. If your hair is darker, the creamy result will not be as visible

Gone are the days of yellow straw-like blonde hair – buy now whilst on special offer,  and also view our Permanent Hair color archives and view our Semi-Permanent Hair color archives.

100% vegan, cruelty-free formulation

How to Use

Read and follow the safety instructions included In the pack:
  • Mix the color thoroughly with the cream.
  • Apply evenly.
  • Wait for 30 minutes.
  • Rinse and style as desired.
  • You do not need to use a conditioner.
  • If your hair is thick or long, a two-pack may be required.


How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, very light blonde is level 12. For our Smart Blonde+plex to give you the desired color, platinum, ash, creamy, or summer, you will need to start with a hair shade of level 8 or lighter, which is medium/dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the color tone will be less visible. In that instance it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shades will perfect.
What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for example, your roots need more development time as this is the newest hair. See the instruction leaflet for more details about the application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro bond fiber structure of your hair making it healthier and stronger.

Contents & Ingredients

  • 50ml of hair color with added Smart plex
  • 100ml bottle of Smart Colour activator cream
  • A pair of protective gloves
  • An illustrated step by a step instruction leaflet
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laureate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Parfum, m-Aminophenol, p-Phenylenediamine, 2-Methylresorcinol, 4-Chlororesorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.

1 review for Creamy Blonde Hair Dye | Permanent | +Smart Plex

  1. Kasia

    The best dye I have used and I have used a lot. I used this to help me get back to my normal colour often being grey and it worked brilliantly with no horrible orange roots & left hair smooth and soft. Will be use this from now on. My mom bought this for herself.

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