Metallic Silver Hair Dye Demi-Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

demi-permanent hair color, 100% vegan, vegan

110 in stock

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Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch
Guaranteed Safe Checkout

DEMI-PERMANENT SILVER HAIR DYE: Silver hair color is edgy, mysterious, and obviously stylish, use on bleached Hair to add chunky silver blonde highlights, high contrast silver balayage for brunettes, black Hair with Silver Streak.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this metallic silver hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to white to light blonde hair (NOT yellow blonde). If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE SILVER HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Introducing Demi-Permanent Metallic Silver Hair Dye with Plex Anti Hair Breakage Technology from Smart Beauty: A Bold Choice for a Stylish and Conscious Individual

Are you ready to make a statement with your hair color? Look no further than Metallic Silver Hair Dye with added Plex Anti Hair Breakage Technology, proudly brought to you by Smart Beauty. This revolutionary product not only offers a striking and timeless silver hue but also provides nourishment and strength to your hair fibers. Let’s explore why choosing this vegan and cruelty-free hair dye is a smart and conscientious decision.

One of the standout features of this hair dye is the Plex Anti Hair Breakage Technology. This innovative formula goes beyond just adding color to your hair. It actually nourishes and rebuilds the micro-bond fiber structure, making your hair healthier and stronger. With every application, you’ll be promoting the overall well-being of your precious locks.

Now, let’s talk about why silver hair is the perfect choice to reflect your personality and style. Silver hair is a true statement color that exudes confidence, individuality, and sophistication. By opting for this striking shade, you are showcasing your unique flair and stepping outside the boundaries of traditional hair colors. It’s a color that stands out in a crowd and demands attention wherever you go.

Another reason to choose metallic silver is its timeless appeal. While trends come and go, silver hair remains a classic choice that never goes out of style. Whether you’re a trendsetter or someone who appreciates a more timeless aesthetic, silver hair will always be a fashionable and eye-catching option.

Furthermore, metallic silver hair offers a distinct and different look that sets you apart from the crowd. It’s a shade that captures attention, sparks conversation, and leaves a lasting impression. With this color, you can embrace your uniqueness and showcase your personality with confidence.

Blending grey hair is another remarkable aspect of metallic silver hair dye. If you’re looking to embrace your natural grey hair or transition from a full head of grey to a more blended look, metallic silver provides an excellent solution. The silver hue effortlessly blends with grey strands, creating a beautiful, harmonious effect that enhances your natural beauty.

It’s important to note that Demi-Permanent Metallic Silver Hair Dye must be applied to very light blonde or pre-lightened hair to achieve the desired results. This ensures that the silver color appears vibrant and true to its nature. Use Smart Beauty Bleach-it to lighten your hair.

In addition to its stunning color and unique features, choosing Smart Beauty’s Demi-Permanent Metallic Silver Hair Dye aligns with your ethical values. The product is vegan and cruelty-free, meaning it does not harm animals during its production or testing. By opting for this dye, you can confidently express yourself while making a conscious choice that contributes to a more compassionate world.

Demi-Permanent Metallic Silver Hair Dye with Plex Anti Hair Breakage Technology from Smart Beauty offers you the opportunity to make a bold and stylish statement with your hair color. Its striking silver shade, nourishing properties, timeless appeal, and ethical production make it the perfect choice for a fashion-forward individual like you. Embrace your individuality, enhance your hair’s health, and showcase your unique personality with this exceptional hair dye.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.


How to Use

How to achieve a Pastel Demi-Permanent Silver hair color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Metallic Silver formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the color last?

This is a demi-permanent color
Do I have to bleach my hair?

If you already have very light blonde hair then no, but if you have yellowish, muddy blonde, brown and darker hair, then you will end up with very faded color. While that looks fine generally, a lot of people are disappointed with how it turns out and don’t like it.
If my hair is yellowish blonde, do I need to re-bleach it?

Yes, you will.
Should I bleach my dirty blonde hair if I want to dye it a pastel color?

Yes, you should. If you try to dye it pastel now, you will either end up with a darker color or a muddy color.
How long should I wait after bleaching to add pastel color?

You can do color right after, for best results apply to dry hair.
How do I refresh the color?

Simply reapply the color to clean dry hair, following the instruction in the pack.
Can the color come out easily?

For best results use a bleach bath.
How many packs do I need?

If your hair is thick or long, two packs may be required
How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Demi-permanent Metallic Silver color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Ammonia, Ethanolamine, Polyquaternium-6, Pvp, Ascorbic Acid, Dimethicone, Disodium Edta, Sodium Hydrosulfite, Sodium Metabisulfite, Oleyl Alcohol, Xanthan Gum, Maleic Acid, Parfum (Fragrance), Toluene-2,5-Diamine Sulfate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Resorcinol,

2-Amino-4-Hydroxyethylaminoanisole Sulfate, 2-Methylresorcinol, M-Aminophenol.

Contains: Resorcinol, Phenylenediamines (Toluenediamines)

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.


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hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon