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Permanent Fashion hair colors, professional formulation, long-lasting, added conditioners for shine, all in a complete kit. Enjoy beautiful Permanent hair color and vibrant color results that are even from root to tip. Our Permanent hair color offers long-lasting color & up to 100% gray coverage. If your hair is longer than shoulder length, we recommend using 2 boxes of Simply Color hair dye for the application. Smart beauty Hair Color Cream contains active and powerful radiants which the product in a permanent color and silky hair, Find out more from our Permanent hair dye collection Red Velvet Permanent Hair Dye, Rich Plum Permanent Hair Dye, Summer Blonde Plex Permanent Hair Colorand also view our Silver/Grey archives