Espresso Brown Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

14 in stock

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PERMANENT BROWN HAIR DYE: Beautiful and deep shade of 4.0 Brown Hair Color, for dark blonde to mid-brown hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this Espresso Brown hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE BROWN HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

When it comes to hair dye, finding the perfect shade that suits your style and meets your ethical preferences can be a challenging task. Smart Beauty’s Permanent Espresso Brown Hair Dye with added Plex anti Hair breakage technology is an exceptional choice that ticks all the boxes. Not only does it offer a stunning, timeless brown shade (shade 4.0), but it also comes with a range of benefits that make it stand out from other brands.

One of the key features of this hair dye is its innovative Plex anti Hair breakage technology. The addition of Plex in the formula nourishes and rebuilds the micro-bond fiber structure of your hair, promoting healthier and stronger strands. This advanced technology ensures that your hair remains resilient and protected during the dyeing process, reducing the risk of breakage and damage.

Smart Beauty’s Espresso Brown Hair Dye is not only a fantastic choice for your hair health but also aligns with your ethical values. It is both Vegan and Cruelty-Free, making it a responsible and compassionate option for those who care about animal welfare and sustainability. By choosing this hair dye, you can confidently enjoy a stunning hair transformation without compromising your principles.

The shade itself, Espresso Brown, is a rich and versatile color that offers a timeless and elegant style. Brown hair has always been a popular choice due to its natural and effortlessly chic appearance. It complements a wide range of skin tones and can be adapted to various hairstyles and occasions, making it a versatile choice for those who appreciate versatility and adaptability in their hair color.

Furthermore, Smart Beauty’s Permanent Espresso Brown Hair Dye provides 100% grey coverage, ensuring that any unwanted grey hairs are effectively concealed. Whether you’re looking to cover a few scattered greys or achieve a full transformation, this hair dye guarantees a flawless and uniform result, giving you a youthful and vibrant look.

In terms of shade comparison, Smart Beauty’s shade 4.0 is comparable to other popular brands on the market. This means that if you have previously used a shade 4.0 from another brand and loved the results, you can expect the same beautiful outcome with Smart Beauty’s Espresso Brown Hair Dye.

Smart Beauty’s Espresso Brown Permanent Hair Dye with added Plex anti Hair breakage technology is an excellent choice for several reasons. With its Plex technology, it nourishes and strengthens your hair, providing protection against breakage. It is Vegan and Cruelty-Free, appealing to those who prioritize ethical and sustainable choices. The rich and timeless brown shade offers a versatile and elegant style, while ensuring complete coverage of grey hair. Finally, shade 4.0 is comparable to other brands, giving you the confidence to achieve the desired outcome. Choose Smart Beauty’s Espresso Brown Hair Dye  for a stunning hair transformation that combines quality, style, and ethics.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a rich Permanent Espresso Brown color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with an old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through the hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color-safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Permanent Espresso Brown formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the color last?
This is a permanent color
What present hair color is this best for:?
We recommend this shade for Light Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the color?
Simply reapply the color to dry unwashed hair, following the instruction in the pack.

How many packs do I need?

If your hair is thick or long, two packs may be required

How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Permanent Espresso Brown color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions


Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide Mea, Ammonia, Ceteth-2, Polyquaternium-6, Dimethicone, Apricot Kernel Oil Polyglyceryl-6 Esters, Polyglyceryl-10 Dipalmitate, Punica Granatum Seed Extract, Dicetyl Phosphate, Hydrolyzed Yeast Extract, Sorbitan Oleate, Guanosine, Adenosine Phosphate, Maleic Acid, Oleyl Alcohol, Uracil, Pvp, Ascorbic Acid, Xanthan Gum, Dimethicone Peg-8 Meadowfoamate, Sodium Sulfite, Sodium Hydrosulfite, Disodium Edta, Ethanolamine, Parfum, P-Phenylenediamine, 4-Chlororesorcinol, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, P-Aminophenol.

Contains: Ammonia, Phenylenediamines (Toluenediamines)

Development Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.

hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon

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