Notify me when the item is back in stock.

Real Red Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100%, PPD, vegan, vegan

Out of stock

Notify me when the item is back in stock.

Orders are processed via Amazon
Fast & Easy Checkout
Standard, Next Day & 2-Day Shipping Options available

Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch

Guaranteed Safe Checkout


Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch
Guaranteed Safe Checkout

PERMANENT RED HAIR DYE: Beautiful and fashionable shade of Velvet Red Hair Color, for dark blonde to mid-brown hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this velvet red hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE RED HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

When it comes to transforming your hair color, you deserve a product that not only offers vibrant, rich shades but also cares for your hair’s health. Permanent Velvet Red Hair Dye with added Plex anti Hair breakage technology, proudly brought to you by Smart Beauty, is the ideal choice for those seeking a striking, long-lasting red shade. With its unique formulation, this vegan and cruelty-free hair dye not only covers greys but also nourishes and strengthens your hair, leaving it healthier and more resilient.

Permanent Velvet Red Hair Dye is specially designed to meet the needs of individuals who desire a bold and captivating hair color. The deep, rich red shade of Red Velvet is not just a color choice; it’s a statement. It reflects your vibrant personality and adds a touch of sophistication to your overall look. The boldness of red hair never goes out of style, making it a timeless choice for those who want to make a lasting impression.

What sets Velvet Red Hair Dye apart from other hair dyes is its innovative Plex anti Hair breakage technology. Hair coloring processes can often lead to damage and breakage, but with Red Velvet, you can say goodbye to those worries. The Plex technology works to nourish and rebuild the micro-bond fiber structure of your hair, resulting in hair that is not only beautifully colored but also healthier and stronger than before. This groundbreaking technology ensures that you can enjoy your new hair color without compromising the integrity of your locks.

For those who value ethical choices, Velvet Red Hair Dye from Smart Beauty is a vegan and cruelty-free product. By opting for this hair dye, you are making a conscious decision to support a brand that aligns with your values. Smart Beauty is committed to creating products that are not only effective but also kind to animals and the environment. This means you can confidently enjoy your stunning red locks, knowing that no animals were harmed in the production of this dye.

Permanent Velvet Red Hair Dye is your go-to solution for achieving 100% gray coverage. Whether you’re dealing with a few stray grays or a more significant amount, this hair dye ensures that every strand is beautifully colored. Say goodbye to visible grays and hello to a vibrant, youthful appearance. Red Velvet provides a consistent, even color result, allowing you to embrace your new shade with confidence.

When choosing a hair dye, it’s essential to consider not only the color result but also the health and ethical aspects. Velvet Red Permanent Hair Dye with added Plex anti Hair breakage technology ticks all the boxes. With its rich red shade, nourishing properties, and commitment to being vegan and cruelty-free, Red Velvet offers a perfect balance of style, care, and conscience. Experience the transformative power of Red Velvet and make a statement that truly reflects your personality.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a vibrant Red Velvet color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with an old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through the hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color-safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Permanent Red Velvet formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the color last?
This is a permanent color
What present hair color is this best for:?
We recommend this shade for Blonde/Light Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the color?
Simply reapply the color to dry unwashed hair, following the instruction in the pack.

How many packs do I need?

If your hair is thick or long, two packs may be required

How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Permanent Red Velvet color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide MEA, Ammonia, Ceteth-2, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Polyquaternium-6, Dimethicone, Apricot Kernel Oil Polyglyceryl-6 Esters, Polyglyceryl-10 Dipalmitate, Punica Granatum Seed Extract, Dicetyl Phosphate, Hydrolyzed Yeast Extract, Sorbitan Oleate, Guanosine, Adenosine Phosphate, Maleic Acid, Oleyl Alcohol, Uracil, PVP, Ascorbic Acid, Xanthan Gum, Dimethicone PEG-8 Meadowfoamate, Sodium Sulfite, Sodium Hydrosulfite, Disodium EDTA, Ethanolamine, Parfum, M-Aminophenol, 4-Amino-2-Hydroxytoluene.

Contains: Ammonia

Development Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon