Metallic Graphite Grey Hair Dye Demi-Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

demi-permanent hair color, 100% vegan, vegan

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Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch
Guaranteed Safe Checkout

DEMI-PERMANENT GREY HAIR DYE: Metallic Graphite, also known as Ash grey hair dye, has been one of the hottest trends for the past year, and even women and men who aren’t spotting any signs of grays are asking for this beautiful color, Gray hairstyles often incorporate unconventional hues, such as graphite and ash in balayage highlights.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this grey hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to white to light blonde hair (NOT yellow blonde). If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE GREY HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Introducing Demi-Permanent Metallic Graphite Grey Hair Dye with Added Plex: The Ultimate Choice for a Stylish, Vegan & Cruelty-Free Hair Transformation

Are you ready to transform your look and make a bold statement? Look no further than the Metallic Graphite Grey Hair Dye with added Plex from Smart Beauty. This innovative hair dye not only offers a stunning silver shade but also incorporates advanced technology to nourish and strengthen your hair.

One of the standout features of this hair dye is its Plex anti Hair breakage technology. Hair breakage is a common concern when dyeing or lightening hair, but with the added Plex formula, you can bid farewell to those worries. Plex works by nourishing and rebuilding the micro-bond fiber structure of your hair, resulting in healthier and stronger locks. This means you can achieve your desired hair color without compromising the integrity of your hair.

In addition to its hair-strengthening benefits, this Metallic Graphite Grey hair dye is also a great choice for those who value ethical and sustainable beauty products. Smart Beauty is committed to providing vegan and cruelty-free options, ensuring that no animals are harmed in the process. By choosing this hair dye, you can feel good about your purchase and align your beauty routine with your values.

So, why should you opt for the striking silver shade of Metallic Graphite Grey? Well, silver hair has been a timeless trend that continues to captivate the world of fashion and beauty. It’s a color that allows you to make a statement and express your personality effortlessly. Whether you want to exude an edgy vibe or showcase your unique sense of style, silver hair is a versatile choice that will turn heads wherever you go.

Furthermore, the shade of the Metallic Graphite Grey hair dye offers a unique and different look compared to traditional hair colors. It breaks away from the norm and embraces a modern, unconventional aesthetic. By choosing this shade, you demonstrate your willingness to embrace change and stand out from the crowd.

It’s worth noting that the Metallic Graphite Grey hair dye works best on very light blonde or pre-lightened hair. If your hair isn’t already in the desired shade, Smart Beauty has got you covered with their Smart Beauty Bleach-it product. By using this bleach, you can effectively lighten your hair, preparing it for the stunning silver transformation.

Metallic Graphite Grey Demi-Permanent Hair Dye with added Plex from Smart Beauty is the ultimate choice for anyone seeking a stylish, vegan, and cruelty-free hair transformation. With its advanced Plex technology, it not only delivers a striking silver shade but also nourishes and strengthens your hair, leaving it healthier and more resilient. By choosing this unique shade, you’ll make a statement, reflect your personality, and embrace a timeless yet unconventional look. So why wait? Take the plunge and embark on your hair color journey with Smart Beauty today.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a Graphite Demi-Permanent Grey hair color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Metallic Grey formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the color last?

This is a demi-permanent color
Do I have to bleach my hair?

If you already have very light blonde hair then no, but if you have yellowish, muddy blonde, brown and darker hair, then you will end up with very faded color. While that looks fine generally, a lot of people are disappointed with how it turns out and don’t like it.
If my hair is yellowish blonde, do I need to re-bleach it?

Yes, you will.
Should I bleach my dirty blonde hair if I want to dye it a pastel color?

Yes, you should. If you try to dye it pastel now, you will either end up with a darker color or a muddy color.
How long should I wait after bleaching to add pastel color?

You can do color right after, for best results apply to dry hair.
How do I refresh the color?

Simply reapply the color to clean dry hair, following the instruction in the pack.
Can the color come out easily?

For best results use a bleach bath.
How many packs do I need?

If your hair is thick or long, two packs may be required
How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Demi-permanent Graphite Grey color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Ammonia, Ethanolamine, Polyquaternium-6, Pvp, Ascorbic Acid, Dimethicone, Disodium Edta, Sodium Hydrosulfite, Sodium Metabisulfite, Oleyl Alcohol, Xanthan Gum, Maleic Acid, Parfum (Fragrance), Toluene-2,5-Diamine Sulfate, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Resorcinol, 2,4-Diaminophenoxyethanol HCl, M-Aminophenol, P-Aminophenol.

Contains: Resorcinol, Phenylenediamines (Toluenediamines)

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.


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hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon