✅ PERMANENT PLATINUM BLONDE HAIR DYE: Beautiful and fashionable shade of Platinum Blonde Hair Color, a perfect solution to blend or cover grey or silver or thinning hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to light to medium blonde hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ BLENDS GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE PLATINUM BLONDE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.
Imagine the freedom of confidently transforming your hair to an enchanting shade of platinum blonde while maintaining the vibrancy and strength of its natural state. Smart Beauty’s Platinum Blonde Hair Dye Permanent offers exactly that. This state-of-the-art hair product is enriched with Plex Anti-Breakage Technology, a revolution in the hair care industry, promising not only a stunning platinum blonde color but also strong, healthy hair.
Dare to make a bold fashion statement with the platinum blonde hair color. It’s an ageless, versatile shade that complements various skin tones, eye colors, and personal styles. A fresh coat of our platinum blonde dye can add a touch of elegance and sophistication to your look, turning heads everywhere you go.
Our product stands out among many, mainly because of our unique Plex Anti-Breakage Technology. This innovative technology works by nourishing and rebuilding the micro-bond fiber structure of the hair strand during the coloring process, preventing harsh chemicals from causing damage. The result? Radiant, salon-quality color without compromising the hair’s strength or integrity. This means you can enjoy the stunning platinum blonde shade without worrying about breakages or brittle hair, even after frequent coloring. The technology also promotes longer-lasting color, so you can enjoy your new look for longer.
An essential factor that makes our hair dye worth choosing is that it’s Vegan and Cruelty-Free. We believe in beauty without cruelty and harm. Therefore, our product is not tested on animals, and it doesn’t contain any animal-derived ingredients. We have designed this hair dye with plant-based and gentle synthetic materials, suitable for even the most sensitive scalps. Moreover, choosing our product means supporting a brand that prioritizes ethical practices and sustainability.
We also understand that applying hair dye can be daunting for some, especially when it involves a dramatic color like platinum blonde. However, our hair dye is designed with ease of use in mind. The kit comes with clear, step-by-step instructions that make the application process straightforward, even for first-time users. With our product, you’ll find it easy to achieve salon-like results in the comfort of your own home.
Smart Beauty’s Platinum Blonde Hair Dye Permanent ensures that you can enjoy all the fun of a hair transformation with none of the worries. Its combination of fantastic color, added strength, easy application, and ethical production makes it the smartest choice for anyone considering a switch to platinum blonde hair.
In the end, a product that guarantees beauty, strength, simplicity, and ethical values – all in one package – is certainly worth choosing. So, why wait? Go bold and experience the magic of platinum blonde with Smart Beauty’s hair dye today!
Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.
How to Use
How to achieve a Permanent Platinum Blonde color? (Full instructions are provided in the pack)
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time
How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application
How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing
How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, and very light blonde is level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium/dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance, it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shades will be perfect.
What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for example, your roots need more development time as this is the newest hair. See the instruction leaflet for more details about the application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro bond fibre structure of your hair making it healthier and stronger.
Contents & Ingredients
Tube of Permanent Platinum Blonde color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Ethanolamine, Parfum, P-Phenylenediamine, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Chlororesorcinol.
Contains: Ammonia, Phenylenediamines
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.
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