Platinum Blonde Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty

$13.95

With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

316 in stock

Orders are processed via Amazon
Fast & Easy Checkout
Standard, Next Day & 2-Day Shipping Options available

Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch

Guaranteed Safe Checkout

 

PERMANENT PLATINUM BLONDE HAIR DYE: Beautiful and fashionable shade of Platinum Blonde Hair Color, a perfect solution to blend or cover grey or silver or thinning hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this Platinum Blonde hair dye kit to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to light to medium blonde hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ BLENDS GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE PLATINUM BLONDE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Imagine the freedom of confidently transforming your hair to an enchanting shade of platinum blonde while maintaining the vibrancy and strength of its natural state. Smart Beauty’s Permanent Platinum Blonde Hair Dye offers exactly that. This state-of-the-art hair product is enriched with Plex Anti-Breakage Technology, a revolution in the hair care industry, promising not only a stunning platinum blonde color but also strong, healthy hair.

Dare to make a bold fashion statement with the platinum blonde hair color. It’s an ageless, versatile shade that complements various skin tones, eye colors, and personal styles. A fresh coat of our platinum blonde hair dye can add a touch of elegance and sophistication to your look, turning heads everywhere you go.

Our product stands out among many, mainly because of our unique Plex Anti-Breakage Technology. This innovative technology works by nourishing and rebuilding the micro-bond fiber structure of the hair strand during the coloring process, preventing harsh chemicals from causing damage. The result? Radiant, salon-quality color without compromising the hair’s strength or integrity. This means you can enjoy the stunning platinum blonde shade without worrying about breakages or brittle hair, even after frequent coloring. The technology also promotes longer-lasting color, so you can enjoy your new look for longer.

An essential factor that makes our hair dye worth choosing is that it’s Vegan and Cruelty-Free. We believe in beauty without cruelty and harm. Therefore, our product is not tested on animals, and it doesn’t contain any animal-derived ingredients. We have designed this platinum blonde hair dye with plant-based and gentle synthetic materials, suitable for even the most sensitive scalps. Moreover, choosing our product means supporting a brand that prioritizes ethical practices and sustainability.

We also understand that applying hair dye can be daunting for some, especially when it involves a dramatic color like platinum blonde. However, our hair dye is designed with ease of use in mind. The kit comes with clear, step-by-step instructions that make the application process straightforward, even for first-time users. With our product, you’ll find it easy to achieve salon-like results in the comfort of your own home.

Smart Beauty’s Permanent Platinum Blonde Hair Dye kit ensures that you can enjoy all the fun of a hair transformation with none of the worries. Its combination of fantastic color, added strength, easy application, and ethical production makes it the smartest choice for anyone considering a switch to platinum blonde hair.

In the end, a product that guarantees beauty, strength, simplicity, and ethical values – all in one package – is certainly worth choosing. So, why wait? Go bold and experience the magic of platinum blonde with Smart Beauty’s hair dye today!

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a Permanent Platinum Blonde color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing

FAQ

How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, and very light blonde is level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium/dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance, it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shades will be perfect.
What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for example, your roots need more development time as this is the newest hair. See the instruction leaflet for more details about the application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro bond fibre structure of your hair making it healthier and stronger.

Contents & Ingredients

Contents:
Tube of Permanent Platinum Blonde color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Ethanolamine, Parfum, P-Phenylenediamine, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Chlororesorcinol.

Contains: Ammonia, Phenylenediamines

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.

hair color not tested on animals

Not Tested On Animals

leaf

Suitable For Vegans

star

Made In The UK & Italy

cart

Shipped Via Amazon

Shop by colour

smart beauty blonde hair dye webp
Bleach & Blonde
smart beauty silver hair dye webp
Silver & Grey
smart beauty hair dye brown copper webp
Brown & Copper
smart beauty red hair dye webp
Pink & Red
smart beauty purple hair dye webp
Plum & Purple
smart beauty black hair dye webp
Black & Blue

Explore

Choose whats best for your hair colour

Whether you’re looking for a subtle change or a complete transformation, there’s a dye that’s perfect for your natural hair colour.

hair dye for light blonde hair webp
For Blonde hair
hair dye for dark blonde hair home
For Dark Blonde hair
Revitalise Dark Blonde Hair with Our Exclusive Color Selection | Smart Beauty
For Light Brown hair
hair dye for brown hair
For Brown hair
hair lighteners
Bleach & Lightening
semi permanent hair dye
Semi-permanent
Revitalise Light Blonde & Prelighted Hair with Our Demi-Permanent Colors
Demi-permanent
permanent hair dye
Permanent

Explore

Selecting the right Hair Colour Permanency

Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.

Explore

Selecting the right Hair Colour Permanency

Choose between bleach, semi-permanent, and permanent hair colour based on your desired commitment level.

hair lighteners
Bleach & Lightening
semi permanent hair dye
Semi-permanent
Revitalise Light Blonde & Prelighted Hair with Our Demi-Permanent Colors
Demi-permanent
permanent hair dye
Permanent

Explore

Ethics and Allergens

Choose Hair Products aligned with your Ethics and Allergen needs.

vegan tierversuchsfrei webp
Vegan & Cruelty-free Hair Dyes
ohme para phenylendiamin ppd webp
PPD-free Hair Dyes
ohme para phenylendiamin ppd webp
Ammonia-free Hair Dyes
ohme resorcin webp
Resorcinol-free hair Dyes
vegan tierversuchsfrei webp
Vegan & Cruelty-free Hair Dyes
ohme para phenylendiamin ppd webp
PPD-free Hair Dyes
ohme para phenylendiamin ppd webp
Ammonia-free Hair Dyes
ohme resorcin webp
Resorcinol-free hair Dyes

Explore

Ethics and Allergens

Choose Hair Products aligned with your Ethics and Allergen needs.

Shop By Colour

smart beauty blonde hair dyes
Bleach & Blonde Hair Dye
smart beauty silver hair dye webp
Silver & Grey Hair Dye
smart beauty copper and brown permanent hair dyes
Brown & Copper Hair Dye
Vibrant Pink & Red Hair Dye | Premium Quality - Smart Beauty
Pink & Red Hair Dye
Plum & Purple Hair Colour Range | Smart Beauty - Vibrant & Long-Lasting Shades
Plum & Purple Hair Dye
Explore Black & Blue Hair Dyes | Smart Beauty's Exclusive Range
Black & Blue Hair Dye

Customer Reviews

Based on 8 reviews
75%
(6)
25%
(2)
0%
(0)
0%
(0)
0%
(0)
L
Lynda

Love it
As I have pod allergies.

M
Maria B.

Brilliant product, no damage and went platinum blonde the first time. I will always use this product and will recommend it to all my friends

L
Lyn M.

I have used this colour many times now and I love it

N
Nicola S.

Since I have gone Grey in a salt and pepper way as in the not tendu grey I’ve been using this to lighten hair , it feels good afterwards and it’s starting to look really nice it takes more than one go but because it doesn’t feel damaging to hair it’s good to use every 3 weeks whilst I blend my hair to a more platinum colour . Easy to use at home and plenty to cover shoulder length hair

L
Lyn M.

very pleased with the colour and it is definately much more gentle on my hair than any other blond colour i have tryed befor

Hi Lyn, Thank you for your kind words and I am pleased to hear of your opinion that is kinder to your hair than other brands. Michael