Platinum Blonde Plex Permanent Hair Color
Platinum Blonde Hair Dye | Permanent | +Smart Plex
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$13.95 Add to cart

Platinum Blonde Hair Dye | Permanent | +Smart Plex


With added Smart Plex anti-breakage hair care technology

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

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Platinum Blonde Permanent Hair Color, hair lightener with added platinum tone, and care treatment.

Blonde hair dyes featuring Smart Plex anti-breakage formulation to protect and strengthen your hair during and after coloring.

Platinum Smart Blonde is a perfect solution to blend or cover grey or silver or thinning hair, giving a twist to white ice blonde.

To get the best high lift bright blonde results apply to light-to-medium blonde hair. If your hair is darker, the platinum result will not be as visible.

Hair toner for brassiness, blonde hair bleach kit – Vegan cruelty-free Not tested on animals.

How to Use

Read and follow the safety instructions included In the pack:

  • Mix the colour thoroughly with the cream.
  • Apply evenly.
  • Wait for 30 minutes.
  • Rinse and style as desired.
  • You do not need to use conditioner.
  • If your hair is thick or long, two pack may be required.


How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, very light blonde is a level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium / dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shade will perfect.
What is the development time?
YThe total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for examples your roots needs more development time as this is the newest hair. See instruction leaflet for more details about application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation.Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the microbond fibre structure of your hair making it healthier and stronger.

Contents & Ingredients


  • 50ml of hair colour with added Smart plex
  • 100ml bottle of Smart Colour activator cream
  • A pair of protective gloves
  • An illustrated step by step instruction leaflet


Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Ethanolamine, Parfum, p-Phenylenediamine, m-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, 4-Chlororesorcinol.