Black Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

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Free worldwide shipping on all orders over $50

  • 30 days easy returns
  • Order yours before 2.30pm for same day dispatch
Guaranteed Safe Checkout

PERMANENT BLACK HAIR DYE: Beautiful and fashionable shade of pure Black Hair Color, for dark blonde to mid-brown hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this black hair dye to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE BLACK HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Choosing the right hair color is an essential decision that plays a vital role in defining your personal style, and our Pure Black Permanent Hair Dye from Smart Beauty stands as the perfect choice. Here’s why:

Our product is the embodiment of chic, sophistication, and timelessness. Black hair color is an everlasting style, reflecting an air of elegance and beauty that surpasses fleeting fashion trends. A natural hue, black hair complements all skin tones, accentuating your features and adding a glamorous edge to your look. Additionally, the Pure Black Hair Dye provides 100% grey coverage, giving you a uniform, rich color throughout your hair and ensuring you look your best at all times.

But why settle for merely cosmetic benefits? With our product, you get more than just a color change. The unique Plex anti Hair breakage technology incorporated in the dye focuses on enhancing hair health from within. This innovative formula rebuilds the micro-bond fiber structure of your hair, a crucial aspect often overlooked in conventional hair dyes. By strengthening this structure, our dye promotes healthier, stronger hair, reducing breakage and fostering the overall well-being of your locks.

Furthermore, we recognize the importance of ethical beauty choices in the modern world. Our product is both Vegan and Cruelty-Free, meaning no animals were harmed or utilized in its development and production. Choosing our black hair dye ensures that your beauty routine is not just aesthetically pleasing but ethically sound as well.

Opting for the Pure Black Permanent Hair Dye from Smart Beauty, therefore, is not just about changing your hair color, but embracing a comprehensive beauty solution that cares for your hair health, reflects a timeless style, provides total grey coverage, and aligns with ethical beauty standards. Your hair deserves the best, and our product ensures you offer it nothing less.

Indulge in a hair care routine that values quality, beauty, and ethics, and let the lustrous Pure Black Hair Dye work its magic. Choose Smart Beauty for a smarter choice in hair care and styling. Transform your look today. Stand out with Smart Beauty’s Pure Black Permanent Hair Dye.

In conclusion, the Pure Black Permanent Hair Dye by Smart Beauty is an exceptional choice for anyone looking to experiment with a new hair color while maintaining and improving the health of their hair. This black hair dye offers not only a stunningly rich color but also advanced Plex anti-breakage technology to fortify and strengthen your hair. Additionally, its vegan and cruelty-free formulation ensures you’re making an ethical choice. You’re not just choosing a black hair dye; you’re choosing a statement of beauty, health, and compassion.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a vibrant Permanent Pure Black color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with an old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through the hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color-safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Permanent Pure Black formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the colour last?
This is a permanent color
What present hair colour is this best for:?
We recommend this shade for Dark Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the color to dry unwashed hair, following the instruction in the pack.
How many packs do I need?

If your hair is thick or long, two packs may be required
How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Permanent Pure Black color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide Mea, Ceteth-2, P-Phenylenediamine, 4-Chlororesorcinol, Ammonia, 2,4 Diaminophenoxyethanol Hcl, Polyquaternium-6, Dimethicone, Apricot Kernel Oil Polyglyceryl-6 Esters, Polyglyceryl-10 Dipalmitate, Punica Granatum Seed Extract, Dicetyl Phosphate, Hydrolyzed Yeast Extract, Sorbitan Oleate, Guanosine, Adenosine Phosphate, Maleic Acid, Oleyl Alcohol, Uracil, Pvp, Ascorbic Acid, Xanthan Gum, Dimethicone Peg-8 Meadowfoamate, Sodium Sulfite, Sodium Hydrosulfite, Disodium Edta, Ethanolamine, Parfum.

Contains: Ammonia, Phenylenediamines (Toluenediamines)

Development Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.


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hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon