Fancy a change in style? Transform your hair color with this fashionable Pure Black permanent hair dye. Smart Beauty hair coloring kits use the latest salon-quality hair coloring technology and make it accessible and affordable for home use.
What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger.
Choose with confidence. All our Smart Beauty hair color products, formulations, and ingredients are sourced to meet the latest EU/UK Cosmetic Directives’ rules and regulations.
This kit contains 50ml of Smart Beauty permanent hair color with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves, and an illustrated step-by-step instruction leaflet. To use, simply read and following the safety instructions, mix the color thoroughly with the cream, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, a two-pack may be required.
With 100% grey coverage we place great emphasis on achieving intense color results – as you would expect from a professional salon – yet they are easy and safe to use. – buy now whilst on special offer
Vegan hair dye
Not tested in animals
and also view our Permanent Hair color archives and semi-Permanent Hair color archives
How to Use
How to achieve a vibrant Permanent Pure Black colour? (Full instructions provided in pack)
- Start with unwashed hair
- Always do a skin and strand test
- Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
- Wearing gloves provided, empty the tube of colour cream into the application bottle and shake until thoroughly mixed
- Apply to each section evenly, swiftly, using the nozzle
- Comb through and allow time to develop (Max. time 30 minutes)
- Rinse thoroughly, and wash with colour safe shampoo
- Rinse, dry and style
Will it damage my hair?
This unique Permanent Pure Black formulation deeply penetrates the hair during the colouring process, providing strength and protection.
How long will the colour last?
This is a permanent colour
What present hair colour is this best for:?
We recommend this shade for Dark Brown Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the colour to dry unwashed hair, following the instruction in the pack.
How many packs do I need?
If your hair is thick or long, two packs may be required
How long is the development time?
Approx. 30 minutes.
Contents & Ingredients
- Tube of Permanent Pure Black colour cream
- Developer Cream – activator
- Pair of Protective gloves
- Detailed Step-by-Step Instructions
COLOUR CREAM INGREDIENTS: AQUA, CETYL ALCOHOL, CETEARYL ALCOHOL, PROPYLENE GLYCOL, CETEARETH-25, COCAMIDE MEA, CETETH-2, P-PHENYLENEDIAMINE, 4-CHLORORESORCINOL, AMMONIA, 2,4-DIAMINOPHENOXYETHANOL HCL, POLYQUATERNIUM-6, DIMETHICONE, APRICOT KERNEL OIL POLYGLYCERYL-6 ESTERS, POLYGLYCERYL-10 DIPALMITATE, PUNICA GRANATUM SEED EXTRACT, DICETYL PHOSPHATE, HYDROLYZED YEAST EXTRACT, SORBITAN OLEATE, GUANOSINE, ADENOSINE PHOSPHATE, MALEIC ACID, OLEYL ALCOHOL, URACIL, PVP, ASCORBIC ACID, XANTHAN GUM, DIMETHICONE PEG-8 MEADOWFOAMATE, SODIUM SULFITE, SODIUM HYDROSULFITE, DISODIUM EDTA, ETHANOLAMINE, PARFUM. DEVELOPER CREAM INGREDIENTS: AQUA, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM LAURETH SULPHATE, PARAFFINUM LIQUIDUM, SODIUM SALICYLATE, CITRIC ACID SMART HAIR COLOUR shades do not contain ingredients of animal origin.