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Summer Golden Blonde Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

permanent hair color, 100% vegan, vegan

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PERMANENT SUMMER BLONDE HAIR DYE: Beautiful and fashionable shade of Golden Blonde Hair Color, a perfect solution to blend or cover grey or thinning hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ BLENDS GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE GOLDEN BLONDE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Transforming your hair color can be a journey of personal expression and confidence-boosting allure. But one aspect that often deters many from embarking on this expedition is the potential harm it can inflict on your hair’s natural strength and shine. To cater to this dilemma, Smart Beauty presents the Golden Summer Blonde Hair Dye Permanent with added Plex Anti Hair Breakage technology. This revolutionary product is not just a hair dye, but an exceptional blend of powerful ingredients, safety, and an uncompromised ethos of being Vegan & Cruelty-Free.

One of the main reasons why the Golden Summer Blonde Hair Dye stands out is due to its Plex Anti Hair Breakage technology. Traditional hair dyes can cause stress and damage to the hair shafts, leading to split ends and breakage over time. However, our Plex technology works within the dyeing process to repair and strengthen the hair, minimizing the harm often associated with hair coloring. It forms protective bonds in the hair, fortifying every strand and providing an added layer of defense against damage, resulting in more robust, healthier hair.

The brilliance of this product is not just skin, or rather strand, deep. It is infused with ethical considerations as it is Vegan & Cruelty-Free. We believe that beauty should never come at the expense of our furry friends, nor should it harm our planet. This means that no animal byproducts are used in the formula, and no animal testing has been done. By choosing this product, you not only ensure your hair’s health but also contribute to a more compassionate world.

Versatility is another feature that makes the Golden Summer Blonde Hair Dye your best choice for a color transformation. This product is suitable for all types of lightening applications – be it achieving an overall light blonde look, adding subtle highlights, retouching your roots, or creating a balayage effect. This flexibility, coupled with its easy application, makes it an ideal home-use solution for those who prefer to avoid frequent salon visits.

This hair dye’s natural hue of golden summer blonde is perfect for a refreshing look that radiates a warm and sunny aura. The carefully formulated dye gives a rich, long-lasting color that does not fade away quickly, ensuring you flaunt your new look for an extended period. Its multidimensional color allows for a more natural look, where the light blonde hues blend seamlessly with your original hair color, creating an illusion of natural sunlight hitting your hair.

Lastly, using this hair dye means you’re trusting a brand that is committed to delivering superior quality. Smart Beauty has built its reputation on innovative, safe, and effective products, and this hair dye is no exception. The positive feedback and testimonials from customers worldwide underscore the product’s reliability and efficacy.

Golden Summer Blonde Hair Dye Permanent from Smart Beauty, with added Plex Anti Hair Breakage technology, is a superior, ethical, and versatile product. It offers an excellent balance between aesthetics and health, giving your hair the vibrant color it deserves without compromising its strength and vitality. So, if you’re looking for a change that reflects your style, while embracing a conscious choice, this hair dye is your perfect pick. Step into the golden light of summer any time of the year with this magnificent hair transformation tool.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a Permanent Golden Blonde color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


How do I achieve the shade of blonde I want, and will it work on dark hair?
Black hair is level 1, light brown is level 6, and very light blonde is level 12. For our Smart Blonde+plex to give you the desired colour, platinum, ash, creamy or summer, you will need to start with a hair shade of level 8 or lighter, which is medium/dark blonde. If your hair is darker than level 8 your hair will still be lightened up to 4 levels, however, the colour tone will be less visible. In that instance, it is possible to use multi applications of this product to achieve the desired shade.
Which shade will suit me?
If you have grey or silver hair, then platinum and ash shades will blend beautifully. If you have thinning hair, then any of the 4 blonde shades will be perfect.
What is the development time?
The total development time is a maximum of 45 minutes, it is very important to start timing as soon as you apply the cream. Do not wait until you have finished applying before starting the timing. Each section of your hair needs different development times, for example, your roots need more development time as this is the newest hair. See the instruction leaflet for more details about the application process.
Will it damage my hair?
Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro bond fibre structure of your hair making it healthier and stronger.

Contents & Ingredients

Tube of Permanent Summer Blonde color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ammonia, Ceteareth-25, Cocamide MEA, Oleic Acid, Oleyl Alcohol, Ceteth-2, Aminomethyl Propanol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Sodium PCA, Sodium Lactate, Arginine, Aspartic Acid, Acetyl Cysteine, Polyglyceryl-6 Laurate, PCA, Sorbitan Palmitate, Soy Isoflavones, Glycosphingolipids, Glycine, PVP, Alanine, Polyglyceryl-10 Oleate, Serine, Maleic Acid, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine, Dimethicone, Potassium Sorbate, Xanthan Gum, Ascorbic Acid, Disodium EDTA, Phenoxyethanol, Sodium Sulfite, Sodium Hydrosulfite, Parfum, Resorcinol, P-Aminophenol, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, M-Aminophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.

Contains: Ammonia, Resorcinol, Phenylenediamines (Toluenediamines)

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.


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hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon