Start Spring with a Splash of Personality!
The vibrant essence of spring 2024 meets the boundless spectrum of your personality! Use coupon code: "spring2024"
- You cannot add "Pastel Lilac Hair Dye Semi-Permanent | Ammonia & Peroxide Free | Smart Beauty" to the cart because the product is out of stock.
Shop by hair colour
Shop for your current hair colour
Shop by permanency
Ethics and allergens
Save 10% ⚡ on selected spring colours. Use Code: "spring2024"
Why Smart Beauty?
Smart Beauty are a UK family owned business offering a boutique range of Hair Colorants specially designed for outstanding vibrant hair color results with safe, healthy hair technology.
Vegan & curelty free
We do not test our products on animals, we only use ingredients suitable for Vegans and avoid where possible irritant chemicals
Outstanding support
We aim to give exceptional customer support, to solve each issue to customer satisfaction. Our reviews indicate we often reach this standard.
Join our community
Share your views: Receive exclusive discounts: Learn new techniques: See what celebrities do. Sign-up to our newsletter.
Real talk from our real customers
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.
I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.
Laura Fitzgerald
Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.
Kevin Walsh
10% OFF Spring Collection
The vibrant essence of spring 2024 meets the boundless spectrum of your personality!
