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Metallic Rose Gold Hair Dye Demi-Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty



With added Smart Plex anti-breakage hair care technology.

Smart Plex, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hairs strength, suppleness & volume

demi-permanent hair color, 100% vegan, vegan

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DEMI-PERMANENT ROSE GOLD HAIR DYE: Rose gold hair color is undeniably a style any girl can pull off when done the right way. Whether your choice is a rose-ish balayage for your brunette hair, simple or a full head of rose gold highlights, this creative color can look good on pretty much anyone.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to use this Rose Gold hair dye to color your hair and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to white to light blonde hair (NOT yellow blonde). If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE ROSE GOLD HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

In the realm of self-expression and individuality, hair color plays a significant role. It serves as a canvas upon which we can showcase our personalities, make bold statements, and reflect our inner selves. One color that stands out and captivates attention is the stunning Metallic Rose Gold shade. When combined with the cutting-edge Plex anti-hair breakage technology, vegan and cruelty-free formula from Smart Beauty, this demi-permanent hair dye offers a plethora of benefits that go beyond its aesthetic appeal.

First and foremost, let us delve into the extraordinary features of the Metallic Rose Gold shade. Silver hair has become increasingly popular in recent years, as it enables individuals to make a striking statement and set themselves apart from the crowd. By opting for a Metallic Rose Gold hue, you can effortlessly merge the elegance and sophistication of silver with a warm, rosy undertone that reflects your unique personality. The fusion of silver and rose gold creates a chic and alluring look that is both contemporary and timeless.

To achieve the Metallic Rose Gold shade, it is essential to begin with very light blonde or pre-lightened hair. This ensures that the color appears vibrant and true to its intended shade. Smart Beauty offers the perfect solution with their Bleach-it product, a reliable and effective hair lightener that will provide the ideal base for the Metallic Rose Gold hair dye. By using Smart Beauty Bleach-it, you can lighten your hair while minimizing damage, thanks to its advanced formulation.

One of the key features of the Smart Beauty Metallic Rose Gold hair dye is the incorporation of Plex anti-hair breakage technology. This revolutionary addition sets Smart Beauty apart from other hair dye brands, as it actively nourishes and rebuilds the micro-bond fiber structure of your hair. By doing so, Plex helps to make your hair healthier and stronger, reducing the risk of breakage and damage caused by the coloring process. This ensures that your hair not only looks stunning with its new Metallic Rose Gold shade but also feels revitalized and well-cared-for.

In addition to its superior quality, the Smart Beauty Metallic Rose Gold hair dye boasts a vegan and cruelty-free formula. By choosing this product, you can align your personal values with your beauty choices. Smart Beauty takes pride in their commitment to creating products that are not only effective but also ethically sound. With their vegan and cruelty-free hair dye, you can confidently express yourself while knowing that no harm was caused to animals during the production process.

Furthermore, the Metallic Rose Gold shade is known for its ability to blend and complement grey hair. For those seeking to embrace their natural greys while infusing a touch of modernity and style, this color is the perfect choice. By applying the Metallic Rose Gold hair dye to your light blonde or pre-lightened hair, you can achieve a harmonious blend that enhances your natural features and adds depth and dimension to your overall look.

To summarize, the Demi-Permanent Metallic Rose Gold Hair Dye with Plex anti-hair breakage technology from Smart Beauty is a remarkable choice for those seeking a unique and stunning hair color. By combining the elegance of silver with the warmth of rose gold, this shade allows you to make a bold statement and reflect your individuality. With the added benefits of the Plex technology, your hair will not only look healthier and stronger but also feel revitalized. By choosing this vegan and cruelty-free formula, you can express your style while staying true to your values. Embrace the Metallic Rose Gold shade, and let your hair become a testament to your personality, confidence, and impeccable style.

Introducing Demi-Permanent Metallic Rose Gold Hair Dye with Plex Anti Hair Breakage Technology: The Ultimate Choice for a Stylish and Ethical Hair Transformation

Are you seeking a vibrant and captivating hair color that not only makes a statement but also reflects your unique personality? Look no further than the Demi-Permanent Metallic Rose Gold Hair Dye with added Plex anti Hair breakage technology, proudly brought to you by Smart Beauty. This exceptional hair dye is vegan and cruelty-free, making it the perfect choice for those who value ethical beauty products.

The standout feature of this hair dye is its revolutionary Plex technology. With every application, Plex works to nourish and rebuild the micro-bond fiber structure of your hair, resulting in healthier and stronger locks. This innovative formula helps combat the common problem of hair breakage, ensuring your hair remains luscious and resilient.

But why choose Rose Gold? Rose Gold has emerged as a chic and sophisticated color choice that sets you apart from the crowd. Its shimmering, rosy tones create a captivating effect, enhancing your overall appearance and elevating your style to new heights. Whether you want to turn heads at a special event or simply express your individuality on a daily basis, Rose Gold is the color that demands attention.

One of the most exciting aspects of Demi-Permanent Metallic Rose Gold Hair Dye is its ability to blend grey hair seamlessly. If you’re tired of visible roots or pesky grey strands, this hair dye offers a solution that ensures a natural and flawless transition. Say goodbye to dull, lifeless hair and hello to a vibrant and youthful appearance.

It is important to note that the Metallic Rose Gold Hair Dye is best applied to very light blonde or pre-lightened hair. If your hair is darker, Smart Beauty has got you covered with their Smart Beauty Bleach-it product, designed specifically to lighten your hair effectively and safely. Achieving the perfect base color is crucial for obtaining the desired results with Metallic Rose Gold, allowing its rich tones to truly shine.

By choosing Smart Beauty’s Metallic Rose Gold Hair Dye, you are not only investing in a beautiful and vibrant hair color but also supporting a brand that prioritizes ethical values. This hair dye is vegan and cruelty-free, meaning no harm is done to animals during the manufacturing process, and it aligns with your compassionate lifestyle choices.

Metallic Rose Gold Hair Dye with Plex Anti Hair Breakage Technology from Smart Beauty offers a transformative and ethical hair coloring experience. Its Plex technology works wonders for nourishing and rebuilding your hair’s structure, ensuring it remains healthy and strong. The Rose Gold color makes a bold statement, reflecting your unique personality and sense of style. With its ability to blend grey and the requirement for light blonde or pre-lightened hair, this hair dye offers you a chance to express your individuality in a chic and sophisticated way. Choose Smart Beauty’s Metallic Rose Gold Demi-Permanent Hair Dye and embrace a hair color that not only looks stunning but also upholds your values.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

Additional information

Dimensions 1.77 cm

Tube of Metallic Rose Gold colour cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

How to use

How to achieve a Pastel Demi-Permanent Rose Gold hair color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down the water temperature when shampooing


Will it damage my hair?
This unique Metallic Rose Gold formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the color last?

This is a demi-permanent color
Do I have to bleach my hair?

If you already have very light blonde hair then no, but if you have yellowish, muddy blonde, brown and darker hair, then you will end up with very faded color. While that looks fine generally, a lot of people are disappointed with how it turns out and don’t like it.
If my hair is yellowish blonde, do I need to re-bleach it?

Yes, you will.
Should I bleach my dirty blonde hair if I want to dye it a pastel color?

Yes, you should. If you try to dye it pastel now, you will either end up with a darker color or a muddy color.
How long should I wait after bleaching to add pastel color?

You can do color right after, for best results apply to dry hair.
How do I refresh the color?

Simply reapply the color to clean dry hair, following the instruction in the pack.
Can the color come out easily?

For best results use a bleach bath.
How many packs do I need?

If your hair is thick or long, two packs may be required
How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Demi-permanent Pastel Rose Gold color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Ammonia, Ethanolamine, Polyquaternium-6, Pvp, Ascorbic Acid, Dimethicone, Disodium Edta, Sodium Hydrosulfite, Sodium Metabisulfite, Oleyl Alcohol, Xanthan Gum, Maleic Acid, Parfum (Fragrance), P-Aminophenol, 1-Hydroxyethyl-4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.

Contains: Ammonia

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.

hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon

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