- PERMANENT PURPLE HAIR DYE: Beautiful and fashionable shade of Amethyst Purple Hair Color, for dark blonde to mid-brown hair.
- WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
- EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair and links to further helpful guides.
- NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
- BEST RESULTS: Apply to dark blonde to mid-brown hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
- 100% GREY COVERAGE: We place great emphasis on achieving intense color results – as you would expect from a professional salon.
- VEGAN & CRUELTY-FREE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.
Amethyst Purple Hair Dye Permanent with added Plex anti Hair breakage technology, Vegan & Cruelty-Free | Smart Beauty
25 in stock
How to Use
- Start with unwashed hair
- Always do a skin and strand test
- Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
- Wearing gloves provided, in a non-metallic bowl, mix activator cream with the powder to form a creamy paste
- Apply to each section evenly, swiftly, using the brush provided
- Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes)
- Rinse thoroughly, and towel dry
- Apply the ash toner as a conditioner
- allow developing
- Rinse, dry, and style
- Smart Lightning Powder x 2
- Smart Activator/Developer Cream x 2
- Protective Gloves
- Application Brush
- Instruction Leaflet
- A sachet of Ash Toner
- Step-by-step illustrated instructions
Contents & Ingredients
No moisture or protein loss will be compensated by the platinum toner conditioner which will restore the hair condition
How long will blonde hair last?
Step 1, will remove the color from your hair permanently. Signs of regrowth will depend on how quickly your hair grows, and how different the color change is. The toner will fade and for best results, refreshed every 2-3 washes.
Can you buy extra toner sachets?
You can refresh the ash toner as required, extra sachets can be purchased from this store.
How many packs do you need?
1 x Pack for hair shorter than 20cm or root touch-up
2 x Packs for hair longer than 20cm
3 x Packs for long hair or multiple applications
Contains peroxide and persulfates
If you have suffered from a reaction to lightening products, do not use
Smart Activator: Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid. Smart Blonde Toner
Water, Cetyl Trimethyl Ammonium Chloride, Behentrimonium Chloride, Cetearyl Alcohol, Shea Butter, Amodimethicone, C11-15 Pareth-5, C11-15 Pareth-7, Phenoxyethanol, Iodopropynyl Butylcarbamate, Hydrolyzed Silk, Butylene Glycol, Methylparaben, Propylparaben, Citric Acid, Glycerine, Malva Sylvestis (Mallow Extract), Mentha Piperita (Peppermint Leaf Extract), Primula Veris Extract, Alchemilla Vulgaris Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Parfum, May contain +/-, Basic Red 22, Basic Brown 16, Basic Violet 3, Acid Violet 43.