Amethyst Purple Hair Dye Permanent with added Plex anti Hair breakage treatment, Vegan & Cruelty-Free – Smart Beauty



With added Smart anti-breakage Plex hair treatment.

Smart Plex Hair Treatment, described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of the hair making it healthier and stronger.

Protects your hair against damage & breakage

Rebuilds your hair’s natural structure

Restores your hair’s strength, suppleness & volume

permanent hair color, 100% vegan, vegan

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Amethyst Purple Hair Dye with Plex Anti-breakage Technology

Buy Smart Beauty Amethyst Purple Hair Dye with Plex hair Anti-breakage Technology, protect, strengthen hair, 100% vegan, cruelty-free formulation

Product Brand: Smart Beauty Shop

Product Currency: USD

Product Price: 13.95

Product In-Stock: InStock

Editor's Rating:
PERMANENT PURPLE HAIR DYE: Beautiful and fashionable shade of Amethyst Purple Hair Color, for dark blonde to mid-brown hair.
✅ WITH ADDED SMART PLEX ANTI HAIR BREAKAGE TECHNOLOGY: Helps nourish and rebuild the micro-bond fiber structure, making the hair healthier & stronger.
✅ EASY TO USE: Inside the home color kit is an informative step-by-step guide on how to color your hair, using this permanent purple hair dye, and links to further helpful guides.
✅ NON-DRIP FORMULA: Mix the color cream with the cream developer in the bottle, apply using the nozzle & blend into the hair with gloved fingers.
✅ BEST RESULTS: Apply to dark blonde to black hair. If your hair is darker the result will not be as visible or will not provide your desired shade.
✅ 100% GREY COVERAGE: For full head application and root re-growth (Thick or hair longer than 20cm may need two packs)
✅ VEGAN & CRUELTY-FREE PURPLE HAIR DYE: We at Smart Beauty take responsibility for our impact on society and the planet.

Choosing a hair color is more than just about the shade; it’s about finding a product that cares for your hair’s health while providing an eye-catching hue. The Amethyst Purple Permanent Hair Dye by Smart Beauty, a unique formula enriched with added Plex anti-hair breakage technology, promises to do exactly that, and all while being vegan and cruelty-free.

Let’s delve deeper into why this product should be your go-to choice for achieving a vibrant purple mane.

First, let’s talk about the outstanding color. This Amethyst Purple hair dye is a deep, lush shade reminiscent of precious gemstones. This luxurious hue guarantees you’ll stand out in any crowd. And because it’s by Smart Beauty, you know you’re getting a product that’s high-quality, promising a rich, even tone throughout your hair.

Now, let’s talk about the Plex anti-breakage technology. Many traditional hair dyes can be harsh, leading to weakened hair prone to breakage. Smart Beauty, however, has revolutionized the hair dye process by integrating Plex technology into its formula. This technology specifically targets and rebuilds the micro-bond fiber structure of your hair. As you color, the Plex nourishes and reinforces each hair strand, leading to healthier, stronger hair overall. This dye doesn’t just color your hair; it’s a revitalizing treatment as well.

Furthermore, this product is vegan and cruelty-free, aligning with the ethical standards that so many of us uphold. No animal-derived ingredients are used, and no animals are harmed in any part of the production process. When you use Smart Beauty’s Amethyst Purple Hair Dye, you’re not only making a choice that’s good for your hair, but a decision that’s kinder to the planet and its inhabitants.

This product also comes from Smart Beauty, a reputable and trusted brand in the hair industry. Their commitment to innovation, health, and ethical production are apparent in all they do. From their rigorous testing to ensure safety and performance to their decision to create vegan and cruelty-free products, Smart Beauty puts you, the consumer, and the world we share, at the forefront of their operations.

In conclusion, the Amethyst Purple Permanent Hair Dye by Smart Beauty is an exceptional choice for anyone looking to experiment with a new hair color while maintaining and improving the health of their hair. This purple hair dye offers not only a stunningly rich color but also advanced Plex anti-breakage technology to fortify and strengthen your hair. Additionally, its vegan and cruelty-free formulation ensures you’re making an ethical choice. You’re not just choosing a purple hair dye; you’re choosing a statement of beauty, health, and compassion.

Need further information or advice? Please visit our knowledge base or raise a ticket and we will get back to you.

How to Use

How to achieve a vibrant Permanent Amethyst Purple color? (Full instructions are provided in the pack)

Getting Started
• Start with dry, unwashed hair
• Cover your clothing with old towel/cape
• Wear protective gloves provided
• Keep your clock nearby to check development time

How to mix the hair dye
• Unscrew the cap of the developer cream bottle
• Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap
• Squeeze the entire contents of the tube into the developer cream bottle, carefully
• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency
• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye
• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.
• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes
• Wearing gloves, work hair into a lather
• Rinse thoroughly with warm water, until water runs clear
• Wash with color safe shampoo
• Towel dry, and style as desired
• Smart Colour+plex already contains conditioning treatment, so you do not need to use additional conditioner
• For color longevity, we recommend using a color protect serum

Top Tips
• After coloring, wait for a full 72 hrs before shampooing
• Use sulfate-free shampoo and conditioner
• Turn down water temperature when shampooing


Will it damage my hair?
This unique Permanent Amethyst Purple formulation deeply penetrates the hair during the coloring process, providing strength and protection.
How long will the colour last?
This is a permanent color
What present hair colour is this best for:?
We recommend this shade for Dark Blonde Hair
Will it cover grey?
Yes, this product is suitable for up to 50% grey
How do I refresh the colour?
Simply reapply the color to dry unwashed hair, following the instruction in the pack.
How many packs do I need?

If your hair is thick or long, two packs may be required
How long is the development time?

Approx. 30 minutes.

Contents & Ingredients

Tube of Permanent Amethyst Purple color cream
Developer Cream – activator
Pair of Protective gloves
Detailed Step-by-Step Instructions

Color Cream
Aqua, Cetyl Alcohol, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide MEA, Ammonia, Ceteth-2, Polyquaternium-6, Dimethicone, Apricot Kernel Oil Polyglyceryl-6 Esters, Polyglyceryl-10 Dipalmitate, Punica Granatum Seed Extract, Dicetyl Phosphate, Hydrolyzed Yeast Extract, Sorbitan Oleate, Guanosine, Adenosine Phosphate, Maleic Acid, Oleyl Alcohol, Uracil, PVP, Ascorbic Acid, Xanthan Gum, Dimethicone PEG-8 Meadowfoamate, Sodium Sulfite, Sodium Hydrosulfite, Disodium EDTA, Ethanolamine, Parfum, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,6-Dihydroxyethylaminotoluene, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, 2,6-Diaminopyridine.

Contains: Ammonia, Phenylenediamines (Toluenediamines)

Developer Cream
Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid.

hair color not tested on animals

Not Tested On Animals


Suitable For Vegans


Made In The UK & Italy


Shipped Via Amazon

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