SB Intense red
Intense Red Hair Dye | Ammonia Free | Semi-Permanent
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Intense Red Hair Dye | Ammonia Free | Semi-Permanent


Perfect for achieving vibrant intense red semi-permanent hair color. Free from ammonia, parabens, sulfates, and PPD. 100% vegan, cruelty-free formulation.

(1 customer review)

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Intense Red Hair Dye. Perfect for achieving vibrant intense red semi-permanent hair color. Free from ammonia, parabens, sulfates, and PPD. 100% vegan, cruelty-free formulation.

Effective on all hair types and curl or straightened friendly. Natural hair will need to be very light blonde or pre-lightened to achieve a vibrant shade

Choose with confidence. All our Smart Beauty hair color products, formulations, and ingredients are sourced to meet the latest EU/UK Cosmetic Directives’ rules and regulations.

To get the best results to apply to natural very light or bleached blonde hair. If your hair is darker result will not be as visible or will not provide the shade your desire. This kit contains 75ml of Smart Beauty semi-permanent hair color. To use, read and follow the safety instructions, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use aggressive shampoos. If your hair is thick or long, a two-pack may be required.

We place great emphasis on achieving color results – as you would expect from a professional salon – yet they are easy and safe to use. – buy now whilst on special offer, and also view our Permanent Hair color archives and semi-Permanent Hair color archives 

How to Use

How to dye your hair blonde from brown (Full instructions provided in the pack)
  • Start with unwashed hair
  • Always do a skin and strand test
  • Place a towel around your shoulders and divide hair into 4 sections, front to back and ear to ear
  • Wearing gloves provided, in a non-metallic bowl, mix activator cream with the powder to form a creamy paste
  • Apply to each section evenly, swiftly, using the brush provided
  • Comb through, cover with cling-film and allow time to develop (Max. time 60 minutes)
  • Rinse thoroughly, and towel dry
  • Apply the ash toner as a conditioner
  • allow developing
  • Rinse, dry, and style


Will it damage my hair?
No, any moisture or protein loss will be compensated by the platinum toner conditioner which will restore the hair condition
How long will blonde hair last?
Step 1, will remove the color from your hair permanently. Signs of regrowth will depend on how quickly your hair grows, and how different the color change is. The toner will fade and for best results, refreshed every 2-3 washes.
Can you buy extra toner sachets?
You can refresh the ash toner as required, extra sachets can be purchased from this store.
How many packs do you need?
1 x Pack for hair shorter than 20cm or root touch-up
2 x Packs for hair longer than 20cm
3 x Packs for long hair or multiple applications
Contains peroxide and persulfates
If you have suffered from a reaction to lightening products, do not use


  • Smart Lightning Powder x 2
  • Smart Activator/Developer Cream x 2
  • Protective Gloves
  • Application Brush
  • Instruction Leaflet
  • A sachet of Ash Toner
  • Step-by-step illustrated instructions
Smart Powder: Potassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Cyamopsis Tetragonoloba Gum, Paraffinum Liquidum, Solanum Tuberosum Starch, Silica, Sodium Persulfate, EDTA, CI 77007.
Smart Activator: Water (Aqua), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Lauryl Sulfate, Sodium Salicylate, Paraffinum Liquidum, Citric Acid. Smart Blonde Toner
Water, Cetyl Trimethyl Ammonium Chloride, Behentrimonium Chloride, Cetearyl Alcohol, Shea Butter, Amodimethicone, C11-15 Pareth-5, C11-15 Pareth-7, Phenoxyethanol, Iodopropynyl Butylcarbamate, Hydrolyzed Silk, Butylene Glycol, Methylparaben, Propylparaben, Citric Acid, Glycerine, Malva Sylvestis (Mallow Extract), Mentha Piperita (Peppermint Leaf Extract), Primula Veris Extract, Alchemilla Vulgaris Extract, Veronica Officinalis Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Parfum, May contain +/-, Basic Red 22, Basic Brown 16, Basic Violet 3, Acid Violet 43.

1 review for Intense Red Hair Dye | Ammonia Free | Semi-Permanent

  1. Beth p.

    I am using this product for 4 years. The color is good and easy to use. it lasts for 1 week smoothly.

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