Transform your hair color with this fabulous Rich Plum permanent hair dye. Smart Beauty hair coloring kits use the latest salon-quality hair coloring technology and make it accessible and affordable for home use.
What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair color’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fiber structure of your hair making it healthier and stronger.
Choose with confidence. All our Smart Beauty hair color products, formulations, and ingredients are sourced to meet the latest EU/UK Cosmetic Directives’ rules and regulations. PPD FREE, all Smart Beauty products are Vegan hair dyes and not tested on animals
This kit contains 50ml of Smart Beauty permanent hair color with added Smart plex, a 75ml bottle of Smart Color cream, a pair of protective gloves, and an illustrated step-by-step instruction leaflet. To use, simply read and following the safety instructions, mix the color thoroughly with the cream, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use a conditioner. If your hair is thick or long, a two-pack may be required.
With 100% grey coverage we place great emphasis on achieving intense color results – as you would expect from a professional salon – yet they are easy and safe to use. and also view our Semi-Permanent Hair Color archives and our Permanent Hair color archives